As U.S. lawmakers intensify efforts to ban TikTok, influencers are on edge, facing uncertainty about the future of their livelihoods and online platforms.
The looming threat of a TikTok ban in the United States has left the influencer community reeling.
With millions of users and a platform that has catapulted numerous individuals to online stardom, the potential prohibition of TikTok poses significant challenges for content creators.
Many influencers heavily rely on TikTok as a primary source of income and audience engagement, making the prospect of its absence a daunting reality.
Natalie Giddings, CEO of Hoozu, shares her insights on the influence of influencers and what’s next for TikTok. #featured