Digital news streamer Ticker News and its branded content arm, Ticker Studios, have launched new audio and video solutions for brands and PR teams.
Hotspotting has long had its own podcast and has moved to consolidate all its video and audio content creation with Ticker Studios. Ticker Studios expects to announce a number of other branded podcasts in the coming months.
Ticker Studios is the branded content arm of 24/7 global news digital streaming service Ticker News, which has a global audience of more than 4m people a month, and works with leading brands such as Visa, AusIndustry, Schneider Electric, Claxtons, SoSafe and My Perfect Cosmetics to help them develop bespoke branded content in a trusted editorial environment.
Amplifying content
The new podcast and vodcast offering expands Ticker Studios’ existing portfolio, which spans everything from amplifying video interviews to producing full branded-content TV shows.
“Many people will know Ticker through our news product or through some of our branded television programs such as The Airport Economist,” said Ahron Young, CEO of Ticker News and Ticker Studios. “This podcast studio announcement recognises the growing demand brands have to do their own content – everyone wants a podcast, or even better vodcast that will work across social platforms.
High-end production equipment in a state of the art studio
“The challenge is how to do it easily, efficiently and at a cost that is accessible. With Ticker Studios we are offering a brand something a step above what is already out there. With a CBD based location, professional customisable studios all tailored to create world class video and audio content, done at the speed of news.”
Commenting on his decision to consolidate its content offering with Ticker Studios Tim Graham, General Manager of Hotspotting said: “We have worked with many podcast studios over the years, they always felt small, pokey and essentially all the same, and my real pain point was always delivery and turnaround. It always took weeks to turn around the content. At Ticker Studios, not only do we get state of the art facilities and a professional team, but we also get same-day-delivery.”
Ticker has a bespoke studio in Melbourne’s CBD, along with remote dial-in options, catering to the growing number of brands in Australia and globally that are seeking trusted partners to tell their stories, at speed.
15,000 interviews
“Ticker News and Ticker Studios have been on a journey over these past six years. In that time we have interviewed over 15,000 business leaders – many of them from the start up and corporate space. I’m very proud to have built a model where people can tell their stories – be it a product launch, a new announcement or broader thought leadership, in a trusted environment, in Ticker Studios they have a partner that can help them tell that story.
With an architecturally designed, fully customisable studio
“With our new offering we provide state-of-the-art podcast or vodcast studios in the heart of Melbourne’s CBD. It’s been purpose-built for fast, efficient, and visually stunning video podcasts, designed to help brands and creators share their stories with impact. Because we are also a newsroom we know the pace that the media cycle moves at and we pride ourselves on ensuring that our partners can also move at the speed by working with us.”
Ticker’s streaming arm has built extensive news streaming partnerships with a number of global streaming providers around the world including Flash News, Comcast/Xumo, NewsWorld, Samsung TV plus and LG TV channels.
In Short:
– OpenAI partners with Bryan Cranston and unions to combat deepfakes on its Sora app.
– The app now includes options for people to control their likenesses and voices.
OpenAI announced it will work with Bryan Cranston, SAG-AFTRA, and actor unions to combat deepfakes on its AI video app, Sora.Cranston voiced concerns after unauthorized AI-generated clips featuring his likeness emerged after Sora 2’s launch in late September. He showed gratitude to OpenAI for taking steps to safeguard actors’ rights to control their likenesses.
The partnership aims to enhance protections against unauthorized AI content. The Creative Artists Agency and United Talent Agency had previously criticized OpenAI, citing risks to their clients’ intellectual property.
Last week, OpenAI blocked disrespectful videos of Martin Luther King Jr. at the request of his estate, following similar pressures. Zelda Williams also requested the public refrain from sending her AI-generated clips of her late father, Robin Williams.
Policy Changes
Following tensions post-launch, CEO Sam Altman revised Sora’s policy to give rights holders greater control of their likenesses.
The app now allows individuals to opt-out, reflecting OpenAI’s commitment to respond quickly to concerns from performers.
OpenAI backs the NO FAKES Act, supporting legislation that aims to protect individuals from unauthorized AI-generated representations.
OpenAI is focused on ensuring performers’ rights are respected regarding the misuse of their voices and likenesses. Altman reiterated the company’s dedication to these protections.
In Short:
– AWS outage on Monday disrupted major apps like Fortnite, Snapchat, and affected several global companies.
– UK companies including Lloyds Bank and Vodafone reported issues due to the AWS outage.
Amazon’s AWS experienced a significant outage on Monday, impacting major apps including Fortnite and Snapchat. The disruption affected connectivity for numerous companies globally.AWS reported increased error rates and latencies across multiple services and is attempting to recover quickly.
The outage marks the first significant internet disruption since a previous incident last year that impacted essential technology systems globally. AWS offers on-demand computing and storage services and is vital for many websites and platforms.
Multiple companies reported disruptions, including AI startup Perplexity, cryptocurrency exchange Coinbase, and trading app Robinhood. Perplexity’s CEO confirmed on X that the outages were linked to AWS issues.
Amazon’s shopping site, Prime Video, and Alexa services also faced difficulties, according to Downdetector. Other affected platforms included popular gaming applications like Clash Royale and financial services such as Venmo and Chime.
Uber competitor Lyft’s app was reported down for numerous users in the U.S. Messaging platform Signal also acknowledged connection problems stemming from the AWS outage.
British Companies
In the UK, Lloyds Bank, Bank of Scotland, and telecom services provider Vodafone were notably affected. The HMRC’s website also encountered issues during this outage.
Elon Musk stated that his platform, X, remained operational despite the widespread disruptions.
In Short:
– Elon Musk announced X’s transition to the AI-driven Grok recommendation system within four to six weeks.
– Grok will personalise content based on real-time user engagement and improve visibility for smaller creators.
Elon Musk has announced that X will transition to a fully AI-driven recommendation system called Grok within four to six weeks. This move will eliminate all heuristic-based algorithms and represents a significant shift in how content is distributed on the platform.Grok will analyse over 100 million posts and videos daily to tailor content to individual user interests. Unlike traditional algorithms, it will learn from real-time user engagement to provide personalized recommendations.
The evolution aims to solve issues faced by smaller content creators, ensuring their quality posts gain visibility. Grok will assess posts holistically, rather than strictly adhering to predetermined rules.
Feed Control
Users will have enhanced control over their feeds through natural language commands. Musk stated that users can request overall adjustments, such as “show more tech news” or “less politics,” simplifying the customization process.
This aligns with Musk’s vision of integrating AI across his ventures, including Tesla and SpaceX. Grok, a product of Musk’s xAI, started as a conversational assistant and now has 64 million monthly users.
Alongside this AI-centric strategy, Musk acknowledged shortcomings in X’s creator payment system, admitting it has failed to compensate content creators adequately compared to platforms like YouTube. This reflects ongoing efforts to improve sustainability for creators as technology evolves on the platform.