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This country wants young people to drink more

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The Japanese Government is now asking its young people to drink more alcohol

Since the Pandemic began, bars and premises selling alcohol in the East Asian economy have significantly dropped, which has seen liquor tax revenues fall.

So, the government, overseen by the National Tax Agency, has launched a contest, to find new ways to encourage younger people to drink more.

Applications for the ‘Sake Viva’ campaign will close on September 9, with finalists invited to an expert consultation in October, before a final decision is made in November.

The winner will receive support for their plan to be brought to life.

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Warner Brothers & Discovery considers splitting up to boost stock value

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Warner Bros Discovery is considering a strategic breakup to enhance its stock performance, according to a Financial Times report.

The potential move aims to unlock value by separating its media assets from its reality TV and lifestyle businesses.

This decision follows pressure from investors to improve stock performance, amidst challenges in the media industry #featured #trending

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Investors worldwide grow increasingly optimistic about Trump winning the election

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Investors are increasingly optimistic about Donald Trump’s potential re-election, prompting a resurgence in the so-called ‘Trump trade’.

Market participants are closely monitoring Trump’s political strategies and public sentiment, influencing their investment decisions.

Kyle Rodda from Captial.com joins to discuss all the latest.

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Netflix expands use of ads despite slow subscriber growth

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Netflix is intensifying its efforts to introduce an ad-supported tier amidst a plateau in subscriber growth.

The streaming giant hopes to attract new users and boost revenue by offering a cheaper alternative that includes advertisements.

This move marks a significant shift from its traditional ad-free model, reflecting Netflix’s response to competitive pressures and evolving consumer preferences.

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