Amazon is hosting a second ‘Prime’ event this October
Instead of Amazon Prime Day, the company has unveiled its new look ‘Prime Early Access Sale’.
The sale will start on 12 October for Amazon Prime members only, with deals on select items leading up to the main event on 14 October.
The deals are yet to be confirmed, but big brands are lining up to promote their latest gadgets, including: Peloton, Adidas, Lego and New Balance.
Rumours are also circulating there may even be a top 100 list of the most popular or giftable items, which will be made available across the two-day event.
The event comes a few months before Christmas, and other retailers are also getting ready to drop some major sales including Walmart.
Amazon Prime Day is an annual day of sales across a range of technology, homewares and other gadgets.
The annual event typically takes place in July.
