FIFA World Cup: Is it a geopolitical contest or a true sporting spectacle in upcoming tournaments?
The FIFA World Cup is about far more than football.
As the 2026 tournament heads to the United States, Canada and Mexico, and attention turns towards Spain, Portugal and Morocco in 2030, questions are growing over whether the world’s biggest sporting event is becoming a geopolitical contest as much as a sporting spectacle.
Professor Tim Harcourt joins Ticker to examine who truly benefits from hosting the World Cup, whether the economic promises live up to reality, and how global rivalries, diplomacy and soft power are increasingly shaping the future of international football.
Can hosting the World Cup transform a nation, or do the political and financial costs outweigh the rewards?
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