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The next AI frontier – the Deepfakes are calling

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Voice deepfakes are calling – here’s what they are and how to avoid getting scammed

You have just returned home after a long day at work and are about to sit down for dinner when suddenly your phone starts buzzing. On the other end is a loved one, perhaps a parent, a child or a childhood friend, begging you to send them money immediately.

You ask them questions, attempting to understand. There is something off about their answers, which are either vague or out of character, and sometimes there is a peculiar delay, almost as though they were thinking a little too slowly. Yet, you are certain that it is definitely your loved one speaking: That is their voice you hear, and the caller ID is showing their number. Chalking up the strangeness to their panic, you dutifully send the money to the bank account they provide you.

The next day, you call them back to make sure everything is all right. Your loved one has no idea what you are talking about. That is because they never called you – you have been tricked by technology: a voice deepfake. Thousands of people were scammed this way in 2022.

As computer security researchers, we see that ongoing advancements in deep-learning algorithms, audio editing and engineering, and synthetic voice generation have meant that it is increasingly possible to convincingly simulate a person’s voice.

Even worse, chatbots like ChatGPT are starting to generate realistic scripts with adaptive real-time responses. By combining these technologies with voice generation, a deepfake goes from being a static recording to a live, lifelike avatar that can convincingly have a phone conversation.

Crafting a compelling high-quality deepfake, whether video or audio, is not the easiest thing to do. It requires a wealth of artistic and technical skills, powerful hardware and a fairly hefty sample of the target voice.

There are a growing number of services offering to produce moderate- to high-quality voice clones for a fee, and some voice deepfake tools need a sample of only a minute long, or even just a few seconds, to produce a voice clone that could be convincing enough to fool someone. However, to convince a loved one – for example, to use in an impersonation scam – it would likely take a significantly larger sample.

With all that said, we at the DeFake Project of the Rochester Institute of Technology, the University of Mississippi and Michigan State University, and other researchers are working hard to be able to detect video and audio deepfakes and limit the harm they cause. There are also straightforward and everyday actions that you can take to protect yourself.

For starters, voice phishing, or “vishing,” scams like the one described above are the most likely voice deepfakes you might encounter in everyday life, both at work and at home. In 2019, an energy firm was scammed out of US$243,000 when criminals simulated the voice of its parent company’s boss to order an employee to transfer funds to a supplier. In 2022, people were swindled out of an estimated $11 million by simulated voices, including of close, personal connections.

What can you do?

Be mindful of unexpected calls, even from people you know well. This is not to say you need to schedule every call, but it helps to at least email or text message ahead. Also, do not rely on caller ID, since that can be faked, too. For example, if you receive a call from someone claiming to represent your bank, hang up and call the bank directly to confirm the call’s legitimacy. Be sure to use the number you have written down, saved in your contacts list or that you can find on Google.

Additionally, be careful with your personal identifying information, like your Social Security number, home address, birth date, phone number, middle name and even the names of your children and pets. Scammers can use this information to impersonate you to banks, realtors and others, enriching themselves while bankrupting you or destroying your credit.

Here is another piece of advice: know yourself. Specifically, know your intellectual and emotional biases and vulnerabilities. This is good life advice in general, but it is key to protect yourself from being manipulated. Scammers typically seek to suss out and then prey on your financial anxieties, your political attachments or other inclinations, whatever those may be.

This alertness is also a decent defense against disinformation using voice deepfakes. Deepfakes can be used to take advantage of your confirmation bias, or what you are inclined to believe about someone.

If you hear an important person, whether from your community or the government, saying something that either seems very uncharacteristic for them or confirms your worst suspicions of them, you would be wise to be wary.

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Apple unveils thinner iPhone Air to excite upgrades

Apple launches thinner ‘iPhone Air’ amid price hikes, aiming for customer upgrades despite challenges in AI features and tariffs

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Apple launches thinner ‘iPhone Air’ amid price hikes, aiming for customer upgrades despite challenges in AI features and tariffs

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In Short:
– Apple has introduced the new iPhone Air, priced at £999, to attract customers and update its smartphone line.
– The Air features innovations like a battery accessory, while Apple faces competition in AI capabilities.
Apple has launched a new “iPhone Air” model, marking its first significant smartphone release in years.
The new device, priced at $999, aims to attract customers following difficulties in delivering AI features.

This model replaces the Plus line and initiates a refresh since the iPhone X.Banner

The iPhone Air is designed to pave the way for a potential foldable iPhone next year, indicating Apple’s commitment to creating thinner devices. Analysts highlight challenges with foldable technology, expressing optimism about Apple’s advancements.

The iPhone 17’s base price remains at $799, with the cheapest Pro model starting at $1,099.

Tariffs will be avoided as Apple sources most iPhones from India. The company introduced a battery accessory to enhance the Air’s life, although it adds bulk.

Design Innovations

Apple has also introduced new AirPods Pro featuring a heart monitor and an Apple Watch that can detect high blood pressure.

However, the company faces criticism for lagging AI capabilities compared to competitors like Google. Investor sentiment remains positive following a strong sales quarter and positive developments regarding trade tariffs.

Futurum Group CEO Daniel Newman said that the iPhone 17 launch comes at a “really tough” moment for Apple.

“The problem with Apple is that everything that’s showing up today is, in fact, pretty incremental,” he told CNBC’s “Power Lunch.” “Yes, the phone is thinner, and yes, it looks great. We haven’t had a big supercycle in four years.”

Other devices

The new AirPods Pro 3 boast improved audio quality and noise cancellation. A new feature is real-time translation of conversations in foreign languages. They cost $249, the same as their predecessor.

Apple released three new Apple Watch models: the Series 11, which includes updates to the low-end SE and high-end Ultra models. Prices remain unchanged. Apple has added a new health feature to the devices, using machine learning to assess the risk of high blood pressure.

Apple’s iOS 26 will be available as a free software update on Monday.

Apple shares down after event concludes

Investors appeared indifferent to Apple’s latest product announcements, including the new iPhone Air model and Apple Series 11 Watch.

As a result, Apple shares fell by approximately 1.5% after the event concluded.


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Apple may increase iPhone prices despite tariff management

Apple may increase iPhone prices despite managing Trump-era tariffs effectively ahead of new model launch

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Apple may increase iPhone prices despite managing Trump-era tariffs effectively ahead of new model launch

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In Short:
– Tim Cook strengthened Apple’s U.S. investment with a $100 billion commitment despite tariff pressures.
– Analysts predict iPhone price rises due to increased component costs and enhanced features.
Apple CEO Tim Cook has successfully managed the company’s relationship with the White House amid tariffs.
Cook presented President Donald Trump with a gold plaque while announcing a $100 billion U.S. investment.
This was part of a broader commitment to spend $600 billion in the U.S. over the next five years.Banner

Despite these efforts, analysts predict Apple may raise iPhone prices due to ongoing tariff pressures.

CounterPoint’s Jeff Fieldhack noted speculation about a potential increase. While Apple has managed the impact of tariffs better than anticipated, it has incurred costs amounting to $800 million recently.

Pricing Trends

Apple has a history of cautious pricing strategies.

While it has not raised prices significantly in recent years, component costs have increased. Analysts expect upcoming iPhones to boast enhanced features, which could justify a price rise.

Additionally, reports suggest an entry-level Pro model may be eliminated, leading consumers to face higher starting prices for new devices. Cook previously stated that there were no immediate price changes to announce.


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Google avoids major penalties in U.S. antitrust case

Google avoids severe penalties in U.S. antitrust case as judge allows payments to maintain deals with Apple and others

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Google avoids severe penalties in U.S. antitrust case as judge allows payments to maintain deals with Apple and others

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In Short:
– U.S. Judge Mehta ruled Google can’t have exclusive search deals, allowing ongoing distribution payments.
– The decision supports collaboration with Apple and reflects changing market dynamics amid AI advancements.
U.S. District Judge Amit P. Mehta ruled that Google cannot secure exclusive search engine deals, allowing distribution payments to continue.
According to The Wall Street Journal, the judge acknowledged the potential harm to partners like Apple if such agreements were prohibited.The ruling follows Mehta’s previous finding that Google maintained a 90% search market share through illegal practices.

Mehta explained the changing market dynamics, particularly due to AI technology, arguing against drastic interventions that could disrupt competition.

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The decision is viewed positively by Wall Street analysts, as it allows Google to continue its $20 billion annual payment to Apple for being the default search provider.

This arrangement could further foster collaboration on AI services.

Future Innovations

The ruling impacts Google’s ability to create exclusive agreements and requires data-sharing to boost competition.

Critics argue the remedies are insufficient, with calls for an appeal regarding Mehta’s perceived leniency toward Google.

In related news, Google stated the judgement reflects industry changes, affirming that competition remains robust. The Justice Department plans to review the ruling’s implications for restoring competition in the search market.


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