The crucial role of business orchestration in AI implementation

AI adoption is accelerating across industries, but many organisations are finding that deploying tools is easier than making them work together effectively.

Feiran Hao of UiPath says this is where business orchestration becomes critical, acting as the missing layer that connects systems, workflows, and decision-making so AI can operate across the entire enterprise rather than in isolated parts.

At its core, orchestration links tasks such as CRM updates, data extraction, approvals, and system triggers into a single governed workflow.

Without it, many companies struggle to move beyond pilots, which helps explain why a large share fail to unlock meaningful value from AI despite heavy investment.

The challenge is less about the technology itself and more about integrating it into complex existing processes.

Hao highlights that enterprises must shift from using AI as a personal productivity tool to deploying it for coordinated enterprise-wide transformation.

Platforms like UiPath help provide transparency and auditability across human actions, automations, and AI agents.

One New Zealand is a strong example, reducing mobile provisioning from a week to minutes by orchestrating steps like credit checks and SIM activation into one workflow.

Ultimately, the winners in the AI era will be those that connect systems effectively rather than adopt tools in isolation.

Orchestration is quickly becoming the foundation for turning AI investment into real operational impact.