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The bonus of branding in a new age car market
In the dynamic landscape of electric vehicles (EVs), the importance of iconic brand names is shifting.
Traditionally, consumer preferences favoured established brands, but the rise of new players with cutting-edge technologies is changing the game. Consumers now prioritize innovation over brand legacy, emphasizing EV capabilities.
Moreover, environmental consciousness plays a pivotal role. The urgency for sustainable transportation has elevated the importance of a brand’s eco-friendliness in purchasing decisions. This shift indicates that a brand’s environmental commitment increasingly influences its perceived value in the EV market.
As consumers become more discerning, the traditional allure of a brand’s history is giving way to a demand for innovative solutions to environmental challenges. Established brands not aligning with green initiatives risk losing relevance, while new entrants focusing on sustainability and technology gain ground.
The EV sector’s transformation challenges the traditional hierarchy of brand importance. Brands that seamlessly blend a rich legacy with cutting-edge technologies and a commitment to sustainability are poised to lead the future of electric mobility.
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Fourth death confirmed due to Optus outage issues
Fourth death confirmed following Optus outage that blocked Triple Zero calls for 13 hours during network upgrade
Fourth death confirmed following Optus outage that blocked Triple Zero calls for 13 hours during network upgrade
– A fourth death is confirmed due to an Optus network failure affecting emergency calls for 13 hours.
– Optus CEO announced an investigation after communication failures and criticism from politicians and emergency services.
He stated that approximately 600 calls to emergency services were disrupted, impacting residents across South Australia, Western Australia, and the Northern Territory.
Rue confirmed that the outage stemmed from a problematic firewall upgrade and revealed details of communication failures within the company. Politicians and emergency services expressed anger at the lack of timely information during the crisis.
System Failure
South Australian Premier Peter Malinauskas criticised Optus for their incompetence in handling the situation.
The federal communications minister also condemned the company, highlighting that such failures are unacceptable.
The incident follows a previous outage for which Optus was fined $12 million, raising serious concerns about their emergency service handling.
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Israel launches its new “Iron Beam” laser system
Israel’s new “Iron Beam” laser defense system to deploy by year-end, promising cost-effective missile interception.
Israel’s new “Iron Beam” laser defense system to deploy by year-end, promising cost-effective missile interception.
Israel’s Defence Ministry says its new “Iron Beam” laser system will be deployed by year’s end. The technology is designed to destroy incoming missiles, rockets, drones and mortars with precision.
Developed by Rafael Advanced Defense Systems in partnership with Elbit Systems, Iron Beam will sit alongside existing defences such as Iron Dome, David’s Sling and Arrow. Unlike traditional interceptors which can cost tens of thousands of dollars per shot, the laser comes at negligible expense.
Officials call it the world’s first high-power laser interception system to achieve operational maturity, hailing it as a game-changer for modern warfare. Military leaders expect the system to reshape air defence capabilities and cut costs dramatically.
#Israel #Defence #LaserWeapons #TickerNews
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Stephen Colbert’s opening monologue on Jimmy Kimmel
Stephen Colbert condemns censorship and calls out Trump in powerful monologue dedicated to Jimmy Kimmel’s suspended show.
Stephen Colbert condemns censorship and calls out Trump in powerful monologue dedicated to Jimmy Kimmel’s suspended show.
Stephen Colbert’s opening monologue is being hailed as one of the most powerful moments in modern late-night history. Standing on stage at the Ed Sullivan Theatre, Colbert dedicated his show to Jimmy Kimmel and his team after ABC suspended Kimmel’s programme under pressure from Washington.
Colbert called the move “blatant censorship” and directly accused President Trump of acting like an autocrat. “With an autocrat, you cannot give an inch,” he warned, making clear that the stakes reach far beyond late-night comedy.
#StephenColbert #JimmyKimmel #FreeSpeech #TickerNews
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