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The big push to stop the ‘Instagram for Kids’ platform from launching

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The Attorney Generals of 44 US states are urging Facebook CEO Mark Zuckerberg to abandon plans to launch a version of Instagram for children under the age of 13.

The letter from the Attorney Generals warns how social media can be harmful to children’s physical, emotional, and mental wellness.

It follows reports from earlier this year that Instagram is planning to launch a version for pre-teen kids.

In a statement, Facebook says it is seeking to give parents more control over the content their children may be accessed online, and it will not show advertising on the platform.

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