Streaming boom, public broadcasting pressure and news avoidance reshape media

In this episode of Media Movers, veteran media journalist James Manning examines how Australia’s media landscape is being reshaped by the rapid rise of streaming, shifting audience habits, and growing pressure on traditional broadcasters.

Streaming platforms are increasingly dominating cultural moments like the Logies, signalling a major shift away from free-to-air television.

The Logies now reflect streaming dominance, with major drama and comedy categories led by on-demand platforms while commercial networks scale back scripted content in favour of live sport.

Meanwhile, streaming services are experimenting with ads, as audiences tolerate advertising in exchange for free content, though overexposure remains a concern for viewers.

Public broadcasters the Australian Broadcasting Corporation and Special Broadcasting Service face ongoing scrutiny over funding and relevance, even as their digital platforms continue to attract strong audiences.

At the same time, breaking news fatigue is pushing audiences toward social media for faster updates, challenging traditional journalism’s focus on accuracy and verification.

The Reuters Institute Digital News Report highlights a long-term decline in traditional news consumption since 2013, alongside rising news avoidance driven by negative and politically heavy coverage.

In response, outlets are shifting toward “news you can use,” blending lifestyle and practical content to re-engage audiences.

Overall, the industry is entering a fragmented era where streaming dominates entertainment, broadcasters fight for attention, and news organisations are forced to rethink how they stay relevant in a digital-first world.