Stadia gaming goes in Google cost-cutting

Google’s digital gaming service Stadia is shutting down, the latest casualty in the company’s ongoing cost-cutting efforts.

Launched in 2019, Stadia ran on phones and the Chrome browser but failed to gain traction with users. In a blog post Thursday,

Google says the company had made “the difficult decision to begin winding down our Stadia streaming service.”

It’s is not the first time Google has shuttered a gaming project.

In 2016, the company closed down its Nexus Player game console. And in 2019, it stopped selling its Stadia controllers and canceled a planned cloud gaming service for smartphones.

With the closure of Stadia, Google becomes the latest company to abandon the cloud gaming market, after a difficult year for the industry and tech stocks.