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Spotify shifts strategy as investors look to future of podcasts
Joe Rogan’s podcast will no longer be exclusive to Spotify, as the streaming giant embraces distribution on other platforms.
The Wall Street Journal reveals a new revenue-sharing agreement tied to ad sales, marking a departure from Spotify’s traditional exclusive content model.
While the exact terms of Rogan’s contract, including a minimum guarantee, remain undisclosed, this shift suggests Spotify is prioritizing ad revenue over exclusive deals. This strategic pivot comes after Spotify’s earlier approach of acquiring studios like Gimlet and Parcast to create exclusive content.
Investors are optimistic about the potential profitability of Spotify’s revamped podcast business, but this move may raise concerns in the broader podcast industry, where exclusive deals have been a longstanding norm. As Spotify navigates this change, it signals a dynamic shift in the podcasting landscape and prompts speculation about future industry trends.
