Cassandra Cadorin discusses SMEs’ challenges with tool overload and the importance of efficient project and team management.
Businesses are increasingly seeking ways to reduce costs without laying off staff, shifting attention to operational efficiency and the impact of excessive tools.
Cassandra Cadorin, director of CanTicket, and with nearly 20 years in media and marketing, has faced significant challenges in managing remote work.
Many small and medium enterprises (SMEs) are under pressure due to factors like rising interest rates, post-COVID dynamics, and the complexities of hybrid work arrangements. Cadorin highlights that managing clients, projects, and teams are key concerns rather than productivity alone.
Many businesses adopt numerous tools without realising it can lead to profit loss. The term “time leakage” describes the inefficiencies caused by switching between tools and the efforts to integrate various systems.
Cadorin advises small business owners to review their software expenses and seek team input about tool usage, emphasising the importance of tracking time to ensure project profitability.
The real cost of using too many tools:
