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In The Driver’s Seat

In The Driver's Seat

In The Driver’s Seat shines a light on unconventional success stories. Each episode takes viewers on a journey into the lives of industry leaders, trailblazers, and entrepreneurs who have carved their own unique paths to success. Join Penny as she navigates the roads less travelled with the visionaries shaping the future.

Hosted by Penny Lane, Founder and CEO The Perfect Cosmetics Company.


Penny Lane

Penny Lane is a prominent figure in Australian television, renowned for her captivating presence as she showcases her brand, The Perfect Cosmetics Company since 2004. With a keen entrepreneurial spirit, she has successfully built a multi-million dollar business empire, establishing herself as a trailblazer in the beauty industry.

Episodes | 13 minutes

The business of art: the duo pioneering new paths in design

A CEO’s vision for leadership, inclusivity and innovation

The ‘wealthy woman system’ drives success for entrepreneurs

Featured Guests

David Bromley

Bromley & Co.

Yuge Bromley

Bromley & Co.

Sophie Musumeci

Real Entrepreneur Women

Katherine Dudstchak

Home Equity Bank