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How Rupert Murdoch built a media empire



He is Australia’s most successful business leader, but Rupert Murdoch does not shy away from the headlines

September 1915, Gallipoli, as the Allies land on the beach.

War correspondent Keith Arthur Murdoch witnesses a very different war. Writing an 8,000 word private report, describing the Gallipoli campaign as a disaster.

It was the beginning of the Murdoch anti-establishment spirit, passed down to his son, Rupert, who took a half share in a small newspaper, and built a global empire.

1940s in Melbourne, and a young Keith Rupert Murdoch forged his way at his father’s newspaper, groomed for bigger things.

In 1952, his father died of cancer, and a young 21 year old Rupert returned to Australia, to pay back taxes and take the reigns of The News in Adelaide.

There, he cut costs, journalists complained of old newspapers being used in the place of toilet paper.

At an early age, Rupert knew the importance of growth and acquisition, buying the Daily Mirror in Sydney, and inventing the modern tablod.

Being a tabloid king wasn’t enough. In 1964, Rupert launched his first national paper – The Australian.

In media, political connections help When Rupert shifted his Fleet street operations to Wapping, 6,000 staff went on strike. But the police were clearly on Rupert’s side.

In 1974, Rupert Murdoch crosses the Atlantic, ready to expand. He starts off with a supermarket tabloid, but then rescues the New York Post.

But buying a TV station proved difficult, because of laws ensuring only US citizens can own a TV licence. An easy choice for Rupert, who becomes a US citizen.

He went on a buying spree to build his own network, where he put NBC, ABC and CBS on notice.

FOX would be different.

Just like with Margaret Thatcher, Rupert became close with U.S. Republican president Ronald Reagan.

By the mid 1990s, Rupert launched his own news channel, that would go on to change US politics.

Always determined to be on the front line of media, Rupert didn’t always win.

Murdoch’s entire media empire came under fire in the phone hacking scandal, after his newspapers were accused of hacking the phones of celebrities.

Today, News Corporation and Fox are now two of the most influential media companies on the planet.

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Tech giants drive global mega-cap surge amid inflation relief



Tech giants have taken the lead in propelling global mega-cap stocks to new heights.

This surge comes as a welcome relief for investors who have been closely monitoring the impact of rising inflation on the financial markets.

The tech sector, including giants like Apple, Amazon, and Microsoft, has been instrumental in driving the rally. These companies have reported robust earnings and strong growth prospects, which has boosted investor confidence. As a result, the market capitalization of these tech behemoths has reached unprecedented levels, contributing significantly to the overall rise in global mega-cap stocks.

The easing of inflationary pressures has played a pivotal role in this resurgence. Central banks’ efforts to tame inflation through monetary policy adjustments have begun to bear fruit, reassuring investors and stabilizing financial markets. As concerns over rapidly increasing prices recede, investors have become more willing to invest in mega-cap stocks, particularly in the tech sector, which has demonstrated resilience in the face of economic challenges.

Will the tech giants maintain their momentum and continue to lead the mega-cap surge, or are there potential risks on the horizon?

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Real reason bosses want employers back in the office



As the world gradually recovers from the pandemic, employers are increasingly pushing for their staff to return to the office after years of remote work.

The driving force behind this push is the sharp decline in commercial property values, which has left many businesses concerned about their real estate investments.

Commercial property values have plunged in the wake of the pandemic, with many companies downsizing or reconsidering their office space needs.

This has put pressure on employers to reevaluate their remote work policies and encourage employees to return to the office. #featured

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Businesses cash in on Black Friday sales



Black Friday, the annual shopping frenzy, has become a global phenomenon rooted in economic strategies.

Retailers deploy various tactics to lure consumers, creating a win-win scenario for both shoppers and businesses.

The concept of Black Friday traces its roots to the United States, where it marks the beginning of the holiday shopping season. Retailers offer significant discounts on a wide range of products to attract a massive customer influx. This strategy, known as loss leader pricing, involves selling a few products at a loss to entice customers into stores, hoping they will buy other items at regular prices.

Retailers also employ the scarcity principle by advertising limited-time offers and doorbuster deals. This sense of urgency compels consumers to make quick decisions, boosting sales.

Furthermore, online shopping has revolutionized Black Friday economics. E-commerce giants use data analytics to customize deals, targeting individual preferences. Cyber Monday, the digital counterpart to Black Friday, capitalizes on the convenience of online shopping. #featured

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