Mcdonald’s has left Russia but now it’s been replaced by its doppelganger
The new franchise called Vkusno & Tochka has opened its doors across Moscow.
The name of the rebranded Mcdonald’s translates to “Tasty and that’s it”.
The fast-food outlet features renamed classics like the Filet-O-Fish burger but has left many disappointed as The Big Mac has not been remade.
The reopenings occurred on Russia Day, a patriotic day celebrating national pride.
Crowds of people were seen queuing in front of the former-McDonalds restaurants that are now brandished with a new logo featuring a burger and two fries with the slogan “The name changes, love stays”.
Mcdonald’s withdrew its business from Russia after Moscow invaded Ukraine but the country has reworked its copyright laws to evade Western sanctions.
The owner of the Russian franchise promises to open more stores across Russia.
The Restaurants menu did not feature as many recipes but the food is overall cheaper than it was under the Mcdonald’s brand.
The contents of burgers have remained the same as Mcdonald’s equipment remains within the stores.
In a rush to reopen, the company is yet to develop its own packaging, selling food in plain white cartons for fries and burgers with takeaway bags being plain brown.
