“People Trust Them”: Why scammers are stealing famous brands

Scammers exploit trusted brands to deceive victims, warns Dr Karen Sutherland on the ease of impersonating credible companies

Scammers are increasingly hijacking trusted brands because convincing victims is far easier when someone else has already built the credibility.

Dr Karen Sutherland says building trust online can take years, giving criminals a powerful incentive to impersonate established companies and use their reputations to extract money from consumers.