A Parisian footwear boutique invites customers to partake in a unique and adrenaline-pumping shopping experience.

This audacious store, nestled in the heart of Paris, dared its patrons to steal a pair of shoes, all in good fun, provided they could outpace a professional sprinter.

Reports have emerged of this extraordinary stunt that combines shopping with a dash of track and field. The challenge was set by the shop as a marketing ploy, aiming to attract the adventurous and those in search of a novel retail encounter. The store employed the services of a pro sprinter, renowned for their lightning speed, who was ready to chase down any would-be ‘thieves’ on the spot.

The customers were offered a thrilling choice – take a leap of faith and try to outrun the sprinter, or purchase the shoes in the traditional manner. Those who dared to participate had their athletic skills put to the test, leaving bystanders in awe.

This daring initiative has sparked conversations around town, with opinions ranging from branding brilliance to potential risks involved. While it has generated considerable attention, many are questioning the wisdom of such an unconventional strategy.

Zeze, 29, is a French Olympian who’s current run of the 100-meter dash is under 10 seconds.