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Paris Olympics poised to break NBC ad sales records

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As anticipation builds for the opening ceremony of the 2024 Paris Olympics in July, U.S. broadcaster NBCUniversal is witnessing a resurgence in interest from major corporate sponsors in the prestigious global sporting event.

With fans expected to return to Olympic stadiums for the first time since the COVID-19 pandemic, NBCUniversal has already secured $1.2 billion in advertising for the Paris games and is on track to achieve a historic sales record in Olympic history.

NBCUniversal, owned by Comcast, made headlines when it secured broadcast rights through 2032 with a staggering $7.65 billion deal, the largest agreement worldwide for the Olympic Games.

According to Dan Lovinger, president of Olympic and Paralympic sales at NBCUniversal, ad spending from International Olympic Committee (IOC) sponsors has surged by 18% compared to the previous summer Olympics held in Tokyo in 2021.

NBC TV network.

Ad spending

This rebound in advertising expenditure marks a significant turnaround from recent years, during which IOC sponsors had reduced their ad spending with NBCUniversal.

Notably, IOC sponsors such as Visa, Toyota, and Procter & Gamble pay substantial sums, estimated at over $100 million, for the privilege of using the iconic Olympic rings in their marketing campaigns.

The resurgence in ad spending can be attributed to several factors, including Paris being the first Olympics to welcome spectators since the pandemic, as well as its more favorable time zone for U.S. audiences following three consecutive Olympics held in Asia.

Lovinger said the Olympics’ unique ability to provide advertisers with extensive reach and precise targeting, factors that continue to attract major brands to the event.

To adapt to evolving consumer habits, NBCUniversal has introduced innovative strategies, such as streaming every Paris event on its platform Peacock for the first time, offering advertisers new opportunities for engagement.

Digital advertising revenue for the Paris Olympics has already surpassed previous records, reflecting the growing importance of online platforms in reaching audiences. However, the shift towards digital has presented challenges, particularly as top IOC sponsors reduce their traditional TV ad spending.

To offset this trend, NBCUniversal has expanded its outreach to non-Olympic partners and embraced automated ad-buying technology.

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China conducts ‘punishment’ war games near Taiwan

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China initiated military ‘punishment’ exercises in the waters surrounding Taiwan in response to the newly inaugurated President Lai Ching-te.

These drills come amid escalating tensions in the region, with Beijing asserting its sovereignty over Taiwan, denouncing the inauguration of President Lai Ching-te and labelling this one of several “separatist acts”, as reported by Reuters.

These military manoeuvres are seen as a show of force and a warning to Taiwan and its supporters against any moves perceived as challenging China’s territorial claims.

President Lai has repeatedly offered talks with China but has been rebuffed.

He says only Taiwan’s people can decide their future, and rejects Beijing’s sovereignty claims.

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Money

Apple Music’s controversial top 10 albums of all time

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Apple Music has released its highly anticipated “100 Best Albums of All Time” list, with the top 10 rankings causing a bittersweet symphony of destruction for some music lovers.

The list was curated by a panel of experts and based on various factors including cultural impact, critical acclaim, and commercial success, with the aim to celebrate the most influential and timeless albums across genres.

As reported by the official Apple Music Newsroom blog post, the top ten best albums of all time are the following:

10. Lemonade (2016), Beyoncé

9. Nevermind (1991), Nirvana 

8. Back to Black (2006), Amy Winehouse

7. good kid, m.A.A.d city (2012), Kendrick Lamar

6. Songs in the Key of Life (1976), Stevie Wonder

5. Blonde (2016), Frank Ocean

4. Purple Rain (1984), Prince & The Revolution

3. Abbey Road (1969), The Beatles

2. Thriller (1982), Michael Jackson

1. The Miseducation of Lauryn Hill (1998), Lauryn Hill

In other news, Apple recently became the first company to hit a $3 trillion stock market value, before falling just below that milestone, as reported by Reuters.

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Leaders

Essential daily protein needs for better health

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Protein is a fundamental macronutrient essential for various bodily functions, including muscle repair, enzyme production, and immune system support.

Daily protein requirements can vary significantly based on factors such as activity levels, age, and gender.

To help unpack this topic, Kate Save from BeFitFood joins to share her key insights. #featured

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