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OpenAI to introduce ads for free ChatGPT users
OpenAI to launch ads for free and Go ChatGPT users in the U.S. within weeks
OpenAI to launch ads for free and Go ChatGPT users in the U.S. within weeks
– OpenAI will implement ads in ChatGPT for free and Go users in the U.S.
– The company aims to diversify revenue amid rising costs and competition.
OpenAI ad rollout
OpenAI has integrated Criteo, an advertising technology firm, into its advertising pilot for these versions of ChatGPT.
Criteo has approached advertisers with spending commitments between $50,000 and $100,000, according to The Information.
Advertisers have been advised that offering varied ad text and visuals could increase ad visibility and effectiveness.
OpenAI is pursuing advertising as a revenue source amid rising usage of ChatGPT, as reported by Reuters.
The company aims to diversify revenue streams as it faces increasing costs for computing infrastructure and competition in generative AI.
New revenue strategies
Heightened competition in the AI sector is prompting companies like OpenAI to adapt their business models.
They are exploring innovative ways to monetize their services while maintaining user engagement.
The implementation of ads represents a shift towards commercialising free user interactions with AI technologies.
OpenAI continues to evolve as market demands and user expectations shift in the digital landscape.
