OpenAI launches ChatGPT shopping search update

OpenAI’s ChatGPT now features ad-free shopping powered by GPT-4o, available to all users as a user-focused alternative to Google.

OpenAI has just rolled out powerful new shopping features as part of the latest ChatGPT search upgrade.

The new shopping capability is powered by GPT-4o and is now live for all ChatGPT users, including those on free plans and even those not logged in. Crucially, OpenAI says no ads, no commissions, and no bias, unlike traditional search engines.

OpenAI is clearly setting its sights on Google, offering a cleaner, user-first alternative to ad-driven results.

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