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NFL allowing blockchain sponsorships amid crypto ban
In a major move, the NFL is granting teams limited permission to seek blockchain sponsorships
But there is a twist, right now there is still bans on cryptocurrency promotions and fan tokens remain in place.
The permissions, which are subject to the NFL’s approval, exclude stadium signage.
In a memo, NFL says “Clubs will continue to be prohibited from directly promoting cryptocurrency,”
NFL says it will proceed carefully when evaluating potential commercial opportunities involving blockchain technologies.
The memo comes days ahead of the NFL’s annual meetings, which start Saturday in Florida.
The league will update team owners on business initiatives, including the revised blockchain guidelines.
This decision also comes after a recent a US Federal lobbying push related to blockchain.