Netflix to introduce ads for cheaper subscription

Published

3 years ago

July 14, 2022

Jamila Jalloh, William Howard

Microsoft is teaming up with Netflix to offer an ad-based subscription plan

Netflix is moving full steam ahead with a new ad-supported subscription plan expected to launch later this year.

The streaming giant will team up with Microsoft to embed commercials in a cheaper version of its on-demand offering.

The move is a far cry from the Netflix 15 years ago, with the company previously refusing to ever include ads on its platform.

But times have been tough for the oversaturated streaming sector.

Earlier this year, Netflix disclosed it lost 200,000 subscribers in the first quarter of 2022 alone. This lead Netflix to concede the time has come for a less expensive option. Read more.

Netflix said the move is still in “very early days,” and has “much to work through” before the new service is introduced.

Meanwhile, landing the contract is a big deal for Microsoft. The multinational tech company has long been engaged in a tense battle with Google, the major force when it comes to digital advertising.

Related Topics:advertising Featured Microsoft Netflix streaming Tech trending

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Jamila Jalloh, William Howard

Trump secures $243B+ in Qatar deals

Trump secures $243.5B deal with Qatar, signaling a potential $1.2T pledge to boost U.S. manufacturing, including a record $96B Boeing order.

Published

8 hours ago

May 15, 2025

ticker NEWS

Trump secures $243.5B deal with Qatar, signaling a potential $1.2T pledge to boost U.S. manufacturing, including a record $96B Boeing order.

President Donald Trump has struck over $243.5 billion in agreements with Qatar, setting the stage for a possible $1.2 trillion economic pledge.

The landmark package is aimed at boosting American manufacturing and innovation, with Trump hailing it as a milestone for U.S.–Gulf relations.

Qatar Airways has signed a record-breaking $96 billion Boeing deal, marking the largest widebody jet order in history.

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Trump strikes $243 billion in Qatar deals to reshape the Middle East

Trump secures $243 billion in Qatar deals with record aircraft orders and drone defense agreements, signaling a major shift in Middle East relations.

Published

10 hours ago

May 15, 2025

Ahron Young

Trump secures $243 billion in Qatar deals with record aircraft orders and drone defense agreements, signaling a major shift in Middle East relations.

Trump strikes $243 billion in Qatar deals including record aircraft order. A historic windfall featuring groundbreaking drone defence agreements and aviation milestones — Trump’s Middle East pivot is making waves.

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