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Netflix to introduce ads for cheaper subscription

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Microsoft is teaming up with Netflix to offer an ad-based subscription plan

Netflix is moving full steam ahead with a new ad-supported subscription plan expected to launch later this year.

The streaming giant will team up with Microsoft to embed commercials in a cheaper version of its on-demand offering.

The move is a far cry from the Netflix 15 years ago, with the company previously refusing to ever include ads on its platform.

But times have been tough for the oversaturated streaming sector.

Earlier this year, Netflix disclosed it lost 200,000 subscribers in the first quarter of 2022 alone. This lead Netflix to concede the time has come for a less expensive option. Read more.

Netflix said the move is still in “very early days,” and has “much to work through” before the new service is introduced.

Meanwhile, landing the contract is a big deal for Microsoft. The multinational tech company has long been engaged in a tense battle with Google, the major force when it comes to digital advertising.

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Japan’s PM Takaichi courts Trump with trade offers

Japan’s new PM Takaichi to offer pickups and soybeans to Trump amid trade talks next week

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Japan’s new PM Takaichi to offer pickups and soybeans to Trump amid trade talks next week

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In Short:
– Japan’s PM Sanae Takaichi will negotiate with Trump on pickups, soybeans, and natural gas next week.
– Takaichi won’t commit to new defence spending, focusing on strengthening U.S.-Japan relations and investment discussions.
Japan’s new Prime Minister, Sanae Takaichi, is preparing to negotiate with U.S. President Donald Trump next week, aiming to present a package that includes U.S. pickups, soybeans, and natural gas.Takaichi’s administration will not commit to new defence spending at the meeting, despite U.S. pressure for Japan and allies to increase contributions. The meeting will take place during Trump’s first visit to Japan since his re-election, following a prior agreement for Japan to invest up to $550 billion in the U.S. in exchange for lower car tariffs.

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The alliance with the U.S. is crucial to Japan’s foreign and security policy, according to Takaichi. A successful dialogue with Trump could strengthen her government, which operates with a parliamentary minority. Washington’s support is essential for Takaichi to advance her regional security agenda.

Diplomatic Details

Main initiatives include purchasing Ford F-150 pickup trucks, an idea suggested by Trump, and increasing U.S. soybean imports amidst declining exports to China. U.S. pickups are impractical for most Japanese consumers but may find utility in specific roles like snow plowing.

Japan plans to enhance its acquisition of U.S. liquefied natural gas, although it will not initially source from a Trump-favoured Alaskan pipeline. Investment discussions will accompany the trade talks, ensuring that Takaichi maintains commitments made by her predecessor.

In defence, Takaichi seeks to solidify ties with the U.S., with Japan housing a significant U.S. military presence. Japan’s defence strategy will undergo reviews to potentially accelerate military capabilities.


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Gold plunges 5% in biggest drop since 2013

Gold prices plummet over 5%, raising global market concerns as investors react, says Chris Weston from Pepperstone.

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Gold prices plummet over 5%, raising global market concerns as investors react, says Chris Weston from Pepperstone.


Gold prices have crashed over 5% in a single day, sparking concerns across global markets and sending investors scrambling.

Chris Weston from Pepperstone breaks down the causes and implications.

#Gold #Markets #Investing #Commodities #GoldCrash #PreciousMetals #ASX #GlobalMarkets #Finance #Trading


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Trump and Xi set for high-stakes APEC showdown

Trump and Xi to meet at APEC, seeking to ease trade tensions and revive dialogue amid tariff threats.

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Trump and Xi to meet at APEC, seeking to ease trade tensions and revive dialogue amid tariff threats.


President Trump and President Xi Jinping will meet for the first time in six years at the APEC summit, aiming to ease trade tensions and revive dialogue amid tariff threats.

#Trump #XiJinping #APEC #Trade #China #USPolitics #Economy #Tariffs #AsiaPacific #GlobalSummit


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