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Netflix and Disney are fighting to send you ads

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For decades, the world of television advertising has been dominated by a few big players. But that looks set to change, as streaming giants Netflix and Disney enter the fray.

Here’s what you need to know about how these two companies are shaking up the world of TV advertising.

Netflix has always been a disruptor in the world of entertainment. The company upended the traditional television model by allowing users to binge-watch their favorite shows without having to wait a week for the next episode.

Now, they’re looking to do the same with television advertising.

Skipping ads

In 2018, Netflix announced that they would be launching a new ‘skip ads’ feature for some of their original programming. This feature allows viewers to bypass any commercials that play before or during a show. For advertisers, this is a major problem. After all, why pay to have your ad played if there’s a chance that viewers will just skip it?

In response to this, some big names in the world of TV advertising have started pulling their ads from Netflix. But others are seeing this as an opportunity to get in on the ground floor of a new way of advertising. One company that’s taking this approach is Coca-Cola.

Coca-Cola is testing out a new type of ad on Netflix that can’t be skipped by viewers.

The ad plays during breaks in between episodes, and only starts playing once all viewers have pressed ‘play’ again after the previous episode has ended. This means that there’s no way for viewers to miss the ad. And it seems to be working; Nielsen data shows that these ads have an 80% completion rate.

Disney enters

Disney is also looking to make a splash in the world of TV advertising. The company recently announced plans to launch its own streaming service, Disney+, later this year. And unlike Netflix, Disney+ will feature traditional commercials – but only during certain types of content.

For example, commercials will only play before or after movies that are part of the Disney Vault – meaning classic films like Snow White and The Lion King that are only released every few years. This means that viewers won’t have to sit through commercials every time they want to watch one of these movies; they’ll only see them occasionally, making them more likely to pay attention when they do play.

Disney is also testing out a new type of interactive ad format on its online video platform, YouTube – one that allows viewers to choose what product they want to learn more about, and then see an ad for that product tailored specifically to them. This personalization could be a game-changer for TV advertising, and it’s something that other companies are sure to follow suit on in the coming years.

What’s certain is that traditional television isn’t going anywhere anytime soon; despite the rise of streaming services, TV still reaches more than three times as many people as online video platforms like YouTube and Facebook combined.

Ahron Young is an award winning journalist who has covered major news events around the world. Ahron is the Managing Editor and Founder of TICKER NEWS.

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Australia’s workforce revolution sets the stage for a four-day work week

Australia’s AI Workforce Revolution: Automation Paves the Way for a Four-Day Work Week and New Job Redesigns.

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Australia’s AI workforce revolution: automation paves the way for a four-day work week.

In Short

UiPath’s report highlights the rapid shift towards “agentic automation,” where AI makes autonomous decisions, encouraging businesses to reassess roles and harness automation for productivity. This evolution may enable a four-day work week and necessitates the retraining of staff while ensuring regulations are in place for trust and compliance with AI integration.

The trend towards work reallocation is rapidly advancing, with UiPath’s new report identifying significant shifts in AI and automation.

Key insights from the report suggest a move towards “agentic automation,” where AI begins to make autonomous decisions. Yelena GalstianHead of Solutions and Customer Advisory at UiPath shares her key insights.

Organisations are encouraged to reassess existing roles and identify areas where automation can enhance productivity.

A critical aspect will be the orchestration of collaboration between human employees, AI agents, and software robots to ensure effective teamwork.

Looking ahead, the motto for businesses is to “redesign and reassign” processes while considering how AI can handle repetitive tasks, allowing human employees to focus on more complex responsibilities.

As organisations embrace these changes, we could see a potential transition to a four-day work week, made feasible through increased efficiency and productivity from AI.

For further insights into the research and methodologies for implementing AI in business, interested parties can connect with the UiPath team through their website.

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Future of hospitality: AI, smart automation, and record-breaking 2025 travel growth

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As global tourism revenue surges, cutting-edge technology and automation are revolutionising the hospitality industry.

Global travel demand remains strong heading into 2025, with industry experts predicting record-breaking tourism revenue.

According to the World Travel & Tourism Council, global tourism revenue is set to hit $1.9 trillion this year.

With record-breaking growth projected for the travel industry, hospitality leaders are embracing AI, automation, and luxury innovations to enhance guest experiences.

As demand for international travel remains strong, hospitality businesses are adapting to evolving traveler expectations through technology and innovation.

One of the key trends shaping the industry is the rise of artificial intelligence and smart automation.

From AI-powered customer service to energy-efficient hotel management systems, technology is redefining guest experiences.

Luxury boutique hotels like London’s Eccleston Square Hotel are at the forefront of this transformation.

Known as one of the world’s most technologically advanced hotels, Eccleston Square has recently unveiled a major tech upgrade.

The hotel is now using Apple TVs from ROOMNET, an advanced automation system developed with Leading Edge Automation, and a cutting-edge building management system by HSYCO. These innovations enhance operational efficiency while maintaining a commitment to sustainability.

These enhancements work in sync with the hotel’s property management system, MEWS, to create a smarter, more sustainable hospitality experience.

As AI continues to reshape the hospitality landscape, Eccleston Square Hotel’s approach reflects the industry’s broader shift toward innovation, efficiency, and sustainability—paving the way for the future of luxury travel.

Olivia Byrne, Owner and Company Director Eccleston Square Hotel joins Veronica Dudo to discuss.

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Nightmare for Labour as Reform UK leads in poll

Reform UK surpasses Labour in polling for first time, with Brexit leader Nigel Farage gaining support amid Conservative decline.

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Reform UK surpasses Labour in polling for first time, with Brexit leader Nigel Farage gaining support amid Conservative decline.

In Short

Reform UK, led by Nigel Farage, has overtaken Labour in a YouGov poll with 25% support, while Labour sits at 24% and the Conservatives at 21%. This shift indicates growing discontent with the government, particularly as Conservative leader Kemi Badenoch struggles to regain support.

The poll, conducted among 2,223 adults at the beginning of February, shows Reform UK at 25 percent support, a rise of two points from the previous poll.

Labour has declined by three points to 24 percent, while the Conservative Party has dropped to 21 percent.

While these results are notable, the next general election is not required until August 2029, and Reform’s lead falls within the poll’s margin of error. POLITICO’s Poll of Polls shows Labour and Reform both at 25 percent, with Conservatives at 22 percent.

This polling data is troubling for the government, particularly after Labour’s dominance in the last election, where they achieved a majority with 33.7 percent of the vote. Reform UK was in third place with 14.3 percent.

The findings also reflect poorly on Conservative leader Kemi Badenoch, who seeks to restore support following recent losses.

YouGov indicates that 24 percent of those who voted Conservative in July would now choose Reform, with 43 percent of Conservative voters in 2024 favouring a merger between the two parties.

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