NBA veteran Wilson Chandler has signed a virtual shoe deal with CryptoKickers, a virtual fashion startup selling digital sneakers as NFTs.
He’s the first athlete with a virtual sneaker deal and proceeds from his NFT kicks are going to charity.
Chandler, who played 13 years in the NBA and currently plays in the Chinese Basketball Association, is releasing 21 pairs of his digital shoes to the CryptoKickers’ website.
The shoe NFTs come in three different styles, representing Chandler’s time at DePaul University, the New York Knicks, and his hometown in Michigan.
The footwear collectibles are verified on the Ethereum blockchain.