Money

Musk begs Twitter advertisers to stay

Published

3 years ago

November 10, 2022

Dr Karen Sutherland

In an hour long question and answer session, Elon Musk has pleaded with Twitter advertisers not to leave the platform.

The billionaire met with advertising heavyweights about their future on his platform during an audio forum.

Many have already indicated that they are leaving Twitter and taking their advertising dollars elsewhere.

Large-scale companies including General Motors Co, Pfizer Inc., and Mondelez International Inc. moved to pause their ads following Musk’s takeover.

The Twitter owner has blamed left activist groups for influencing advertisers’ decisions to leave the platform.

This comes despite Musk’s decision to reduce content moderation on the social network.

Misinformation is already beginning to circle on the platform.

Over the past week, Musk has fired nearly 7,500 Twitter employees. This is adding to the growing concerns held by advertisers regarding the future operations of the platform.

However, in this case, Musk has forgotten to consider the important role advertisers play in helping to keep the platform afloat.

Somehow, his $8 per month blue tick tactic, may not be enough of an income stream to keep Twitter running.

This is if the platform continues to haemorrhage lucrative advertising revenue.

The next few months of the Twitter saga will be eventful in terms of the changes Musk implements to realise his vision of a “digital town square.”

The interesting thing about town squares is that people usually only walk through them on the way to somewhere else.

Dr. Karen Sutherland, University of the Sunshine Coast and Dharana Digital contributed to this report.

Related Topics:Business Elon Musk Tech trending

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Dr Karen Sutherland

Dr Karen Sutherland is a Senior Lecturer at the University of the Sunshine Coast where she designs and delivers social media education and research. Dr Sutherland is also the Co-Founder and Social Media Specialist at Dharana Digital marketing agency focused on helping people working in the health and wellness space.

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