Money

Musk begs Twitter advertisers to stay

Published

3 years ago

November 10, 2022

Dr Karen Sutherland

In an hour long question and answer session, Elon Musk has pleaded with Twitter advertisers not to leave the platform.

The billionaire met with advertising heavyweights about their future on his platform during an audio forum.

Many have already indicated that they are leaving Twitter and taking their advertising dollars elsewhere.

Large-scale companies including General Motors Co, Pfizer Inc., and Mondelez International Inc. moved to pause their ads following Musk’s takeover.

The Twitter owner has blamed left activist groups for influencing advertisers’ decisions to leave the platform.

This comes despite Musk’s decision to reduce content moderation on the social network.

Misinformation is already beginning to circle on the platform.

Over the past week, Musk has fired nearly 7,500 Twitter employees. This is adding to the growing concerns held by advertisers regarding the future operations of the platform.

However, in this case, Musk has forgotten to consider the important role advertisers play in helping to keep the platform afloat.

Somehow, his $8 per month blue tick tactic, may not be enough of an income stream to keep Twitter running.

This is if the platform continues to haemorrhage lucrative advertising revenue.

The next few months of the Twitter saga will be eventful in terms of the changes Musk implements to realise his vision of a “digital town square.”

The interesting thing about town squares is that people usually only walk through them on the way to somewhere else.

Dr. Karen Sutherland, University of the Sunshine Coast and Dharana Digital contributed to this report.

Related Topics:Business Elon Musk Tech trending

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Dr Karen Sutherland

Dr Karen Sutherland is a Senior Lecturer at the University of the Sunshine Coast where she designs and delivers social media education and research. Dr Sutherland is also the Co-Founder and Social Media Specialist at Dharana Digital marketing agency focused on helping people working in the health and wellness space.

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How to position investments for 2026: Expert advice on market cycles

As 2026 begins, strategic investment positioning and understanding market cycles are crucial for navigating today’s evolving financial landscape.

Published

12 hours ago

January 14, 2026

Harvey Vargas

As 2026 begins, strategic investment positioning and understanding market cycles are crucial for navigating today’s evolving financial landscape.

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Dale Gillham from Wealth Within Group joins us to break down what defines a major market cycle and why understanding it can shape your investment approach. From identifying inflation-resilient businesses to selectively tapping into growth themes like AI, this discussion covers essential strategies for the year ahead.

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Markets in 2026: Fed rates, gold surge, oil tensions & AUD strength

As 2026 begins, markets face economic shifts; gold and silver soar, while energy and currencies impact global investors.

Published

2 days ago

January 13, 2026

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As 2026 begins, markets face economic shifts; gold and silver soar, while energy and currencies impact global investors.

As 2026 begins, global markets face a mix of economic shifts and geopolitical tensions shaping currencies, commodities, and interest rates. The Federal Reserve’s next moves are under the microscope, and Zoran Kresovic from Blueberry Markets says understanding these changes is key for investors navigating the year ahead.

Gold and silver are hitting all-time highs, driven by market volatility and economic uncertainty. Kresovic notes that both metals are likely to continue climbing, remaining essential safe-haven assets amid inflation concerns.

Energy markets are also volatile, with crude oil prices rising amid geopolitical tensions. Meanwhile, the Australian dollar is showing strength against the U.S. dollar. Kresovic highlights that these trends in energy and currency markets can ripple across the global economy, making them critical for investors to watch.

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Stocks hit record high as Powell faces investigation and Trump proposes credit cap

S&P 500 hits all-time high amid Fed scrutiny; Trump’s credit card cap proposal raises investor concerns over bank profits.

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2 days ago

January 13, 2026

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S&P 500 hits all-time high amid Fed scrutiny; Trump’s credit card cap proposal raises investor concerns over bank profits.

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In commodities, gold futures rose 2%, reflecting fears that political pressure on the Fed could challenge its ability to manage inflation effectively.

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