One of the world’s biggest ride sharing services is partnering up with it the parent company of Facebook to change the way we book our journey
Ride-sharing giant Uber wants to make booking a ride in India as easy as sending a message via WhatsApp.
The US-based company has partnered up with Meta, the recently rebranded parent company of Facebook, to launch a ride booking feature in its WhatsApp service within India.
The integration is set to become the first of its kind for the ride-hailing giant and will allow people to book an Uber ride without having to download the official Uber app.
Everything from user registration and ride-booking to getting a trip receipt will be managed within the WhatsApp chat interface.
The service is being rolled out first in the northern city of Lucknow, and will be expanded to other Indian cities soon according an official statement.
“We want to make it as easy as possible for all Indians to take an Uber trip, and to do that we need to meet them on platforms they are comfortable with,”
said Nandini Maheshwari, senior director of business development for Uber APAC, in the statement.
India is the biggest market for WhatsApp with nearly half a billion users.
