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Mercedes Benz asks F1 team to help engineer mass market EVs

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The German automaker wants to keep up with the likes of Tesla in the electric vehicle space

 
Mercedes Benz has plugged its Formula One team into the engineering process.

It wants to build vastly more efficient mass-market electric vehicles, as the German carmaker jumpstarts efforts to keep pace with Tesla.

“The race is real, whether it’s on the race track or it’s targeting those innovations to go into into the next electric powertrain for Mercedes.”

F1 technology has always eventually bled over into mass-market vehicles.

But Mercedes’ F1 collaboration is unprecedented, because it embeds that racing mindset and technological expertise directly in product development.

In 2022, the premium carmaker unveiled its EQXX concept car, a super-efficient electric vehicle with a range of more than 1,190 kilometres.

The EQXX was jointly developed with the F1 team, including Mercedes AMG High Performance Powertrains, or HPP, in England.

“We need to absolutely maximise every single joule, chase every single watt of loss. And that’s really the ethos that we were looking for in EQXX, how do we create a super efficient real world EV?” HPP advanced technology director Adam Allsopp said.

The EQXX took just 18 months to develop, or a fraction of the time it takes to craft a new production car — the company says.

Speed is ever more important because newer entrants, above all Tesla, can develop or tweak models far more quickly than legacy carmakers.

Fast-moving Chinese EV makers have cut development time to an average of 2.5 years and are launching innovative, cheaper models in Europe.

The need for speed is also coupled with a push among carmakers to make electric vehicles more efficient and reduce costs – by lowering weight, improving range, and using less battery materials.

“Efficiency is so key to not only the materials that we’re using, but the sustainability of what we’re doing.

“If we can create a car that can achieve the same performance and the same range with smaller batteries because we’re more efficient, then it means that we are we’re not only taking care of our customer, but from a sustainability point of view, we’re in a better position so that mutually reinforces a number of the commitments that Mercedes have made,” Allsopp added.

Others in the auto industry, like Ford and Volkswagen, are also ramping up the race for speed and efficiency.

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Tech

Deadpool & Wolverine movie seeks to break Disney’s streak of comic book flops

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A new hope for Disney’s comic book universe.

 

The upcoming Deadpool & Wolverine movie aims to revitalise Disney’s comic book adaptations, breaking the recent streak of underperforming titles on Disney Plus. Despite high expectations, series like She-Hulk: Attorney at Law and Secret Invasion failed to capture audiences, leaving fans eager for a blockbuster hit. With iconic characters and a promise of thrilling action, this film is set to reinvigorate the franchise and restore faith in Disney’s comic book ventures.

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AI enters the Big Brother house, raising concerns around the truth of reality TV

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How will the integration of AI into reality TV impact audience engagement and what role will this have on the future of entertainment?

The latest season of Big Brother has left fans scratching their heads with the introduction of Big Brother AI, also knowns as BB AI, taking centre stage.

Tom Finnigan from Talkingbrands.ai joins to discuss all the curious AI cases of the week. #featured

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Leaders

UN initiative aims to set international standards for AI ethics

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The United Nations has launched a comprehensive initiative aimed at establishing international guidelines for the governance of artificial intelligence.

The UN seeks to address ethical concerns, regulatory frameworks, and human rights implications associated with AI advancements.

Dr. Karen Sutherland from the UniSC joins to discuss the latest. #featured

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