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Mercedes Benz asks F1 team to help engineer mass market EVs

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The German automaker wants to keep up with the likes of Tesla in the electric vehicle space

 
Mercedes Benz has plugged its Formula One team into the engineering process.

It wants to build vastly more efficient mass-market electric vehicles, as the German carmaker jumpstarts efforts to keep pace with Tesla.

“The race is real, whether it’s on the race track or it’s targeting those innovations to go into into the next electric powertrain for Mercedes.”

F1 technology has always eventually bled over into mass-market vehicles.

But Mercedes’ F1 collaboration is unprecedented, because it embeds that racing mindset and technological expertise directly in product development.

In 2022, the premium carmaker unveiled its EQXX concept car, a super-efficient electric vehicle with a range of more than 1,190 kilometres.

The EQXX was jointly developed with the F1 team, including Mercedes AMG High Performance Powertrains, or HPP, in England.

“We need to absolutely maximise every single joule, chase every single watt of loss. And that’s really the ethos that we were looking for in EQXX, how do we create a super efficient real world EV?” HPP advanced technology director Adam Allsopp said.

The EQXX took just 18 months to develop, or a fraction of the time it takes to craft a new production car — the company says.

Speed is ever more important because newer entrants, above all Tesla, can develop or tweak models far more quickly than legacy carmakers.

Fast-moving Chinese EV makers have cut development time to an average of 2.5 years and are launching innovative, cheaper models in Europe.

The need for speed is also coupled with a push among carmakers to make electric vehicles more efficient and reduce costs – by lowering weight, improving range, and using less battery materials.

“Efficiency is so key to not only the materials that we’re using, but the sustainability of what we’re doing.

“If we can create a car that can achieve the same performance and the same range with smaller batteries because we’re more efficient, then it means that we are we’re not only taking care of our customer, but from a sustainability point of view, we’re in a better position so that mutually reinforces a number of the commitments that Mercedes have made,” Allsopp added.

Others in the auto industry, like Ford and Volkswagen, are also ramping up the race for speed and efficiency.

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Tesla is slashing prices to stay competitive

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Tesla cut the U.S. prices of its Model Y, Model X and Model S vehicles by $2,000 each, days after the first-quarter deliveries of the world’s most valuable automaker missed market expectations.

Elon Musk’s electric-vehicle (EV) maker lowered the prices for its Model Y base variant to $42,990, while the long-range and performance variants are now priced at $47,990 and $51,490, respectively, according to its website.

The basic version of the Model S now costs $72,990 and its plaid variant $87,990. The Model X base variant now costs $77,990 and its plaid variant is priced at $92,900.
Tesla North America also said in a post on X said it would end its referral program benefits in all markets after April 30.

Referral program allows buyers to get extra incentives through referrals from existing customers, a strategy long used by traditional automakers to boost sales.

Musk has postponed a planned trip to India where he was to meet Prime Minister Narendra Modi and announce plans to enter the South Asian market, Reuters reported on Saturday.
On Monday Reuters reported, citing an internal memo, that the EV maker was laying off more than 10% of its global workforce.
Earlier this month Reuters reported the EV maker had canceled a long-promised inexpensive car, expected to cost $25,000, that investors had been counting on to drive mass-market growth.
The EV maker reported this month that its global vehicle deliveries in the first quarter fell for the first time in nearly four years, as price cuts failed to stir demand.

Tesla is to report first-quarter earnings on Tuesday.

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TikTok launches Instagram competitor ‘Notes’

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TikTok Notes has launched in Australia & Canada as a formidable competitor to Instagram, offering a unique platform for content creation, text and sharing.

“TikTok Notes is a lifestyle platform that offers informative photo-text content about people’s lives, where you can see individuals sharing their travel tips and daily recipes,” reads the official App Store description.

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The app allows users to create content by combining short videos with text-based notes, closely resembling that of Meta’s Instagram.

Whether it’s sharing a quick tutorial, a personal anecdote, or a thought-provoking message, TikTok Notes is positioned to be a formidable social media platform.

Currently, the app is only available for download and “limited testing” in Australia and Canada.

As it gains momentum, the platform is poised to contest Instagram’s established reign in the social media landscape.

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Ramifications of a TikTok ban to impact Open Internet

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The United States’ longstanding advocacy for an open internet faces a critical juncture as Congress considers legislation targeting TikTok.

The proposed measures, including a forced sale or outright ban of TikTok, have sparked concerns among digital rights advocates and global observers about the implications for internet freedom and international norms.

For decades, the U.S. has championed the concept of an unregulated internet, advocating for the free flow of digital data across borders.

However, the move against TikTok, a platform with 170 million U.S. users, has raised questions about the consistency of America’s stance on internet governance.

Read more – Big tech to handover misinformation data

Critics fear that actions against TikTok could set a precedent for other countries to justify their own internet censorship measures.

Russian blogger Aleksandr Gorbunov warned that Russia could use the U.S. decision to justify further restrictions on platforms like YouTube.

Similarly, Indian lawyer Mishi Choudhary expressed concerns that a U.S. ban on TikTok would embolden the Indian government to impose additional crackdowns on internet freedoms.

Moreover, the proposed legislation could complicate U.S. efforts to advocate for an internet governed by international organizations rather than individual countries.

China, in particular, has promoted a vision of internet sovereignty, advocating for greater national control over online content.

A TikTok ban could undermine America’s credibility in urging other countries to embrace a more open internet governed by global standards.

 

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