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Meghan Markle tries to trademark her podcast title

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Meghan Markle has filed a trademark for the word ‘archetypes’, the title for her upcoming Spotify podcast

The Duchess of Sussex, Meghan Markle has filed the request at the United States patent and trademark office for the exclusive use of the word.

The word archetype has been in use since 1540, making the word more than 450 years old.

If approved, the trademark will be owned by Archewell Audio, the production company co-owned by Meghan and Prince Harry

This comes after the couple reportedly signed a $34 million deal with Spotify in 2020 but are only now resuming the recording of the podcast 2 years after, in 2022.

In the trailer for the podcast, Archetypes, Meghan reveals she will “dissect, explore, and subvert the labels that try to hold women back”.

The podcast is scheduled to launch on Spotify anytime between June and August this year.

Rijul Baath contributed to this report

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World’s top chess player takes aim at his biggest rival

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World chess champion Magnus Carlsen is accusing one of his fellow players of cheating

Carlsen says Hans Niemann has cheated more than he has publicly admitted.

Of course, Hans Niemann ended up beating Carlsen in a major upset earlier this month.

While there’s no evidence of cheating and Hans Niemann believes his long-time rival might be trying to ruin his career.

The teenager says he cheated online when he was 12 and 16 but is denying allegations of ever cheating in person.

It follows weeks of scandal in the world of chess between the pair, after Hans Niemann ended a 53-game winning streak of the world’s top player.

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How a fake Uber driver targeted young women on a night out

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A man who targeted women outside college dorms and downtown bars by impersonating an Uber driver was ordered held without bail

William Mancortes was charged in a Boston Court with two counts of rape and one count of indecent assault and battery.

The 43-year-old pretended to be an Uber driver, picked up intoxicated women outside of college dorms and downtown Boston bars three times

Mancortes raped two of the women and indecently assaulted the third.

Each of the victims in the three charged cases completed a Sexual Assault Evidence Collection Kit.

While the perpetrator’s DNA samples from the kits matched, the samples could not be connected until this year, when his profile was added to the DNA database.

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Netflix and Disney are fighting to send you ads

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For decades, the world of television advertising has been dominated by a few big players. But that looks set to change, as streaming giants Netflix and Disney enter the fray.

Here’s what you need to know about how these two companies are shaking up the world of TV advertising.

Netflix has always been a disruptor in the world of entertainment. The company upended the traditional television model by allowing users to binge-watch their favorite shows without having to wait a week for the next episode.

Now, they’re looking to do the same with television advertising.

Skipping ads

In 2018, Netflix announced that they would be launching a new ‘skip ads’ feature for some of their original programming. This feature allows viewers to bypass any commercials that play before or during a show. For advertisers, this is a major problem. After all, why pay to have your ad played if there’s a chance that viewers will just skip it?

In response to this, some big names in the world of TV advertising have started pulling their ads from Netflix. But others are seeing this as an opportunity to get in on the ground floor of a new way of advertising. One company that’s taking this approach is Coca-Cola.

Coca-Cola is testing out a new type of ad on Netflix that can’t be skipped by viewers.

The ad plays during breaks in between episodes, and only starts playing once all viewers have pressed ‘play’ again after the previous episode has ended. This means that there’s no way for viewers to miss the ad. And it seems to be working; Nielsen data shows that these ads have an 80% completion rate.

Disney enters

Disney is also looking to make a splash in the world of TV advertising. The company recently announced plans to launch its own streaming service, Disney+, later this year. And unlike Netflix, Disney+ will feature traditional commercials – but only during certain types of content.

For example, commercials will only play before or after movies that are part of the Disney Vault – meaning classic films like Snow White and The Lion King that are only released every few years. This means that viewers won’t have to sit through commercials every time they want to watch one of these movies; they’ll only see them occasionally, making them more likely to pay attention when they do play.

Disney is also testing out a new type of interactive ad format on its online video platform, YouTube – one that allows viewers to choose what product they want to learn more about, and then see an ad for that product tailored specifically to them. This personalization could be a game-changer for TV advertising, and it’s something that other companies are sure to follow suit on in the coming years.

What’s certain is that traditional television isn’t going anywhere anytime soon; despite the rise of streaming services, TV still reaches more than three times as many people as online video platforms like YouTube and Facebook combined.

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