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McDonalds CEO vows to bring down prices as Big Mac cost soars

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McDonald’s CEO has acknowledged that the fast-food giant’s sales have suffered due to increased menu prices, alienating its core customers.

In response, the company has announced its commitment to prioritize “affordability” in the coming year.

The Chicago-based fast-food titan, which recently faced criticism for pricing a Big Mac combo meal at nearly $18, reported that its global same-store sales in the latest quarter only grew by 3.4%, falling short of Wall Street’s expectations of 4.7% growth.

This lackluster performance, attributed in part to ongoing conflicts in the Middle East impacting overseas franchisees, had a significant impact on McDonald’s shares, causing them to plummet by nearly 4% on the New York Stock Exchange, closing at $285.97 on Monday.

More attention

McDonald’s CEO, Chris Kempczinski, addressed the issue during an earnings call with analysts, stating, “I think what you’re going to see as you head into 2024 is probably more attention to what I would describe as affordability.”

One notable trend is the decline in orders from low-income customers earning less than $45,000 per year.

These customers, grappling with the effects of inflation, have increasingly opted to eat at home as grocery prices become more favorable.

Kempczinski acknowledged this shift, stating, “Eating at home has become more affordable. The battleground is certainly with that low-income consumer.”

Despite concerns over high prices, McDonald’s customers should anticipate further price increases this year, albeit at a more gradual rate of 2% to 3%, compared to the 10% increase observed last year, according to restaurant analyst Mark Kalinowski. McDonald’s affordability initiatives are expected to manifest in the form of targeted deals offered through its mobile app.

Kalinowski emphasized, “App discounts will be a significant part of their strategy.”

Public scrutiny

McDonald’s faced recent public scrutiny when a Connecticut location charged a customer $7.29 for an Egg McMuffin and nearly $5.69 for a side of hash browns.

In another incident during the summer, a franchisee in nearby Darien, Connecticut, sparked outrage by pricing a Big Mac combo meal at $17.59.

Additionally, the same location offered a Quarter Pounder with Cheese and Bacon meal, including fries and a soda, for $19, which garnered widespread attention through viral posts.

While McDonald’s expects moderate growth in the US, ranging from 3% to 4%, compared to the 4.3% growth reported in the most recent quarter, much of this growth stems from “increased menu prices,” according to the company.

However, McDonald’s reported positive growth across all its business regions globally, except for the Middle East, where franchisees have experienced a “meaningful business impact” due to ongoing conflicts in the region, as mentioned by Kempczinski in a LinkedIn post in January.

Ahron Young is an award winning journalist who has covered major news events around the world. Ahron is the Managing Editor and Founder of TICKER NEWS.

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China deploys over 100 ICBMs near Mongolia border

China deploys over 100 ICBMs near Mongolia amidst ongoing tensions and lack of arms control talks with the US

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China deploys over 100 ICBMs near Mongolia amidst ongoing tensions and lack of arms control talks with the US

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In Short:
– China has deployed over 100 ICBMs in new silos near Mongolia, marking a significant nuclear expansion.
– Beijing aims to enhance military strategies for Taiwan by 2027, potentially affecting U.S. operations in the region.

China has deployed over 100 solid-fueled intercontinental ballistic missiles (ICBMs) in newly constructed silo fields near its border with Mongolia, according to a draft Pentagon report reviewed by Reuters.This marks the most significant nuclear expansion by Beijing to date. The United States indicates that China shows no intention of engaging in arms control negotiations, despite President Trump’s calls for denuclearization talks with both China and Russia.

The report states that the DF-31 missiles, which have a range of 7,000 to 11,700 kilometers, are positioned across three silo fields. While the Pentagon had previously acknowledged these fields, this is the first confirmation of the number of deployed missiles.

China’s nuclear warhead stockpile was estimated at around 600 in 2024. The report projects an increase to over 1,000 warheads by 2030. It highlights a lack of willingness from Beijing to pursue arms control measures.

Beijing has dismissed such reports as attempts to discredit China and claims that it follows a nuclear strategy of self-defense with a no-first-use policy.

Forceful means

The Pentagon assessment indicates that China plans to be capable of fighting and winning a conflict over Taiwan by 2027. Beijing is reportedly enhancing military strategies to capture the island through forceful means.

These military strikes could potentially disrupt U.S. operations in the Asia-Pacific region.

Neither the Pentagon nor China’s embassy in Washington responded to requests for comment. U.S. officials cautioned that the draft report could change before its formal submission to lawmakers.


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Global race for AI infrastructure amid soaring energy costs

Japan invests ¥1 trillion in AI infrastructure amid global tech race as energy costs and concerns rise

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Japan invests ¥1 trillion in AI infrastructure amid global tech race as energy costs and concerns rise

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In Short:
– Japan plans to invest ¥1 trillion in domestic AI to enhance infrastructure and compete globally.
– China is focusing on technological independence as domestic chipmakers prepare for public offerings.

Japan plans to invest ¥1 trillion ($6.34 billion) over five years in a domestic artificial intelligence company. This initiative aims to build infrastructure for AI, despite rising electricity costs raising concerns about the industry’s sustainability.The government will collaborate with SoftBank Group and Preferred Networks to develop the largest foundation model in Japan, employing around 100 engineers to compete globally. This effort reflects worries about the risks of relying on foreign AI technology.

China is also increasing its focus on technological independence. Domestic chipmakers are preparing for public offerings to enhance their capabilities, following successful launches by Moore Threads and MetaX in Shanghai. Companies such as Biren Technology and Baidu’s Kunlunxin are also planning to go public.

SoftBank is pursuing a $22.5 billion funding commitment to OpenAI by year-end, by selling assets and securing loans. CEO Masayoshi Son’s significant investment signifies a strong commitment to AI infrastructure.

AI Infrastructure

The rapid expansion of data centers is putting pressure on energy resources. Projections suggest data centers will consume 945 terawatt-hours by 2030, nearly tripling from 415 TWh in 2024. In the U.S., energy use by data centers could reach 9% to 12% of total supply by 2028.

Concerns have arisen over whether tech companies’ activities are raising residential electricity costs, with investigations launched by three Democratic senators targeting major companies like Alphabet, Microsoft, and Amazon. Utilities face significant expenses to upgrade grids, which may be passed on to consumers.

The energy demand is benefiting companies that supply power infrastructure. Jefferies recently upgraded GE Vernova to Buy, citing expected growth in gas pricing and long-term service demand amid rising energy needs.


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Australia’s property market set to soar in 2026

Australia’s property market is set for strong growth in 2026, driven by demand and strategic investments across key regions.

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Australia’s property market is set for strong growth in 2026, driven by demand and strategic investments across key regions.


Australia’s property market is predicted to perform strongly in 2026, with no major losers expected as demand and prices rise across 14 key regions. Hotspotting’s latest analysis highlights which areas are set to shine and the factors driving this unprecedented growth.

Join Tim Graham from Hotspotting as he explains the methodology behind the price predictions and why infrastructure investments and government policies are playing a key role in shaping the market.

From regional hotspots to major cities, we explore emerging trends, buyer behavior, and the outlook for places like Darwin and Perth. Whether you’re a first home buyer or seasoned investor, this episode is packed with insights to navigate Australia’s booming property landscape.

Subscribe to never miss an episode of Ticker – https://www.youtube.com/@weareticker

#AustraliaProperty #PropertyMarket2026 #Hotspotting #RealEstateTrends #HousingMarket #InvestingAustralia #PropertyGrowth #FirstHomeBuyers


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