It’s not just Marvel’s superheroes saving the day

Marvel is once again flexing its power.

Black Widow is the latest film from Disney’s Marvel Studios and bought in $80 million in North America in its opening weekend a record for the pandemic era.

The film was also a huge hit on streaming service Disney Plus bringing in $60 million

Overall, including streaming and theater showings, the film made more than $215 million globally in its opening weekend.

Movie theatres may be slowing down in foot traffic but Black Widow shows the film industry with the help of dual release will have no issues moving forward.

Hollywood’s brutal year

After a brutal year and change for the movie theater business, the performance of “Black Widow” is encouraging to Hollywood and film exhibitors alike. David A. Gross, who runs the movie consulting firm Franchise Entertainment Research, says Marvel remains in a league of its own at the box office. After all, few film franchises would still be able to galvanize audiences 24 films in.