In January of this year, Sydney based communications agency UMM partnered with design thinking coach Friend_Thorp. The team won the competitive tender to work alongside leading beer brand Tsingtao and thier global Advertising Creative.
Father and son duo, Benoit and Mick Thorp spoke about being at the helm of one of Asia’s legacy beers which was established 119 years ago.
A daunting prospect for many but the team have been able to create something clever with international appeal. Thirsty costumers able to enjoy the campaign throughout Europe, America, Oceania, Asia and Africa.
