Kansas City Chiefs have won the 57th annual Super Bowl after beating the Philadelphia Eagles

It was nothing short of a thrilling end to the NFL season.

The Kansas City Chiefs have won the 57th Super Bowl, beating the Philadelphia Eagles 38 to 35.

It’s the team’s second win in four years, with Patrick Mahomes marshalling a game-winning drive.

Corporate giants from Apple to Fox have spent big to keep eyeballs glued to screens during the most-watched television broadcast in the U.S. every year.

Over 100 million people watched superstar Patrick Mahomes give the performance of his life.

According to CNBC , the Super Bowl ratings for viewers aged 18 to 49 have decreased every year for the past 10 years

Perhaps due to the rise of Netflix, TiKTok and other forms of media which are more attractive to younger audiences.

But advertisers are still prepared to cough up millions. This year it was a record-breaking 7 million dollars per 30 seconds.

Sports Analyst Eric Mitchell says without crypto, it’s shaped up to be a a different event this year.

When it comes to the Half-time entertainment, billionaire Rhianna didn’t be making a cent.

That’s because the NFL does not pay its Super Bowl halftime show performers.

Instead, due to the global audience, the NFL promises exposure.

Apple Music is footing the bill, reportedly is paying $250 million as part of a five-year sponsorship deal.