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Tech

Joint Europe-Russia Mars rover mission suspended

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The conflict in Ukraine is now impacting space travel, with Europe’s Mars rover mission scheduled for this year now delayed

Member states of the European Space Agency voted earlier to postpone the joint mission with the Russians because of the Ukraine invasion.

ESA Council delegates say they thought there was no alternative, placing the rover into storage until a different route to Mars is organised.

Now the options available are to await an improvement in international relations and reform a relationship with the Russian space agency or to find another partner to help Europe replenish the technologies they do not have.

The mission could be delayed for many years, with it now being practically and politically impossible to launch the rover in September.

There are only a couple of weeks every 26 months when the launch is possible due to the positioning of the planets.

If this window is missed the project must be stood down for two years.

The earliest launch can be expected late in 2024, with the rover only landing in mid 2025.

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Cost per click advertising on big tech brings new ideas to market

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Google Search Ads Soar While Social Media Stays Stable.

Ad costs on major platforms are shifting, with Google Search ads seeing a significant increase—13% year-over-year and 40-50% over the past 4-5 years. In contrast, Meta’s CPMs have remained stable, averaging $8-$11 since 2021, while TikTok’s CPMs have also stayed consistent, between $2.50-$4 post-COVID. The main story is Google’s rising costs, while social media channels remain stable. Businesses should diversify their ad spend, focusing more on cost-effective social platforms and optimizing their Google ads for better ROI to limit the impact of increased Search ad costs. #featured #trending

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Dream team: Disney & Nvidia join forces to produce autonomous AI-powered robots

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Disney revealed a sneak peek into their breath-taking AI-Powered ‘Star Wars’ robots, produced by Nvidia.

On this episode of Ahron & Mike – Disney & Nvidia unite to create robots, home employees are being caught using mouse jiggling tech, and Black Berry makes a bold return.

Ticker’s Ahron Young & Mike Loder discuss.

#featured #trending

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Nintendo’s latest presentation showcased exciting revivals and fresh new titles for Q4

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Nintendo’s exciting 2024 lineup revealed following June Direct: revivals, new titles, and fresh takes.

From enhanced classics like Donkey Kong Country Returns HD to highly anticipated new entries such as Metroid Prime 4, Nintendo’s 2024 releases promise something for every gamer.

Emily Leaney from TeamRetro joins to unpack all the big announcements.

Follow the link here for the full presentation on Nintendo’s official YouTube channel.

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