Sport

It’s official! Porsche and Audi are joining Formula One

Published

9 months ago

May 3, 2022

Porsche and Audi are joining Formula One in 2026

Volkswagen-owned brands Audi and Porsche are joining other big names on the grid in 2026, most likely as engine suppliers.

Volkswagen’s Chief executive Herbert Diess confirmed the german-auto maker will enter the highest level of international motor racing.

After months of speculation, and division amongst the board, the two brands will cement their names on the championship board.

“Formula 1 is developing extremely positively worldwide. The marketing that is happening there, plus Netflix, has led to Formula 1’s following growing significantly in the U.S. as well. Asia is growing significantly, including among young customer groups.”
“If you do motorsport, you should do Formula 1 as that’s where the impact is greatest.”
Herbert Diess

The decision comes after Formula One declared new engine regulations planned for 2026, which makes it a strategic time to enter the competition.

The changes are set to include an increase in the electric output of power units and the use of sustainable fuels.

“You need five or 10 years to be among the front runners. In other words, you can only get on-board if you have a major rule change,” he said. “That’s coming now, and it will also come in the direction of 2026, when the engines will be electrified to a much greater extent, including with synthetic fuels. That means you need a new engine development and you need three or four years to develop a new engine.
“That means you can decide now to do Formula 1 – or then probably not again for 10 years. And our two premium brands think that’s the right thing to do, and are prioritising it.”
Herbert Diess

The team that each brand’s engines will power hasn’t been confirmed yet but some predict Porsche will team up with Red Bull and Audi with McClaren.

Formula One grows in popularity

The Netflix series ‘Drive To Survive’ that documents every season of the Grand Prix Championship has fueled an interest in Formula One like never before.

The series gives the audience an exclusive insight into the people in one of the world’s greatest racing competitions.

An unprecedented amount of people are now fiercely interested in the championship.

So far, Ferrari is leading the season, with Red Bull trailing behind by 27 points. The Formula One community is now headed to Miami for race day on Sunday May 8.

Just days before the Miami Grand Prix kicks off McClaren’s Lando Norris put Basketballing superstar Jimmy Butler in the hot seat.

https://twitter.com/F1/status/1521221235996172289?s=20&t=sVOqfZArhIlKVEFTsA_84Q

Related Topics:Audi F1 Formula one McClaren Porsche red bull sport trending VOLKSWAGEN

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Holly Stearnes

Holly is an anchor and reporter at Ticker. She's experienced in live reporting, and has previously covered the Covid-19 pandemic on-location. She's passionate about telling stories in business, climate and health.

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Tom Brady to start sportscasting in 2024

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1 day ago

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Tom Brady plans to start his sportscasting duties on Fox in 2024

Brady’s arrival behind the microphone had been uncertain, especially in the wake of him retiring last year, before changing his mind.

The 45-year-old will be a part of the biggest matches for Fox, as well as act as an ambassador for the Network.

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Formula 1 speeds into New York

Published

4 days ago

February 4, 2023

ticker NEWS

Formula One world champions Red Bull took their season launch to the United States with a spray of pyrotechnics in front of a rapt Manhattan crowd as fans braved the bitter cold outside.

Where once NASCAR and IndyCar had a stranglehold on American gearheads, the splash hit Netflix docu-drama “Drive to Survive” has indoctrinated legions of new fans in the United States.

Neither icy cold nor eye-watering winds whipping along the Hudson River could deter the dozens of people who showed up outside the Classic Car Club on Friday, hoping to catch a glimpse of their favourite drivers heading for the launch.

“I’ve been following it for a while and around 2017, 2016 it wasn’t that big in the United States,” said Tyler Quinn, 21, a college student in Manhattan, who last year saved up to see the Formula One race in Canada and feared the growing fan base could make future trips prohibitively expensive.

“It’s exploded exponentially. You know, when I talk to people in school … they all know about F1, they all recognise certain things, they all ask me questions. It’s growing fast and I really am glad about that.”

Las Vegas will join Austin and Miami as the third race in the United States in the 2023 calendar as F1 looks to make further inroads into the lucrative market.

Speaking at the members-only Classic Car Club, where a garage of luxury cars is available for patrons to enjoy, Red Bull Racing Team Principal Christian Horner told Reuters that “Drive to Survive” had been a “game changer”.