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It’s official! Porsche and Audi are joining Formula One

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Porsche and Audi are joining Formula One in 2026

Volkswagen-owned brands Audi and Porsche are joining other big names on the grid in 2026, most likely as engine suppliers.

Volkswagen’s Chief executive Herbert Diess confirmed the german-auto maker will enter the highest level of international motor racing.

After months of speculation, and division amongst the board, the two brands will cement their names on the championship board.

“Formula 1 is developing extremely positively worldwide. The marketing that is happening there, plus Netflix, has led to Formula 1’s following growing significantly in the U.S. as well. Asia is growing significantly, including among young customer groups.”

“If you do motorsport, you should do Formula 1 as that’s where the impact is greatest.”

Herbert Diess

The decision comes after Formula One declared new engine regulations planned for 2026, which makes it a strategic time to enter the competition.

The changes are set to include an increase in the electric output of power units and the use of sustainable fuels.

“You need five or 10 years to be among the front runners. In other words, you can only get on-board if you have a major rule change,” he said. “That’s coming now, and it will also come in the direction of 2026, when the engines will be electrified to a much greater extent, including with synthetic fuels. That means you need a new engine development and you need three or four years to develop a new engine.

“That means you can decide now to do Formula 1 – or then probably not again for 10 years. And our two premium brands think that’s the right thing to do, and are prioritising it.”

Herbert Diess

The team that each brand’s engines will power hasn’t been confirmed yet but some predict Porsche will team up with Red Bull and Audi with McClaren.

Formula One grows in popularity

The Netflix series ‘Drive To Survive’ that documents every season of the Grand Prix Championship has fueled an interest in Formula One like never before.

The series gives the audience an exclusive insight into the people in one of the world’s greatest racing competitions.

An unprecedented amount of people are now fiercely interested in the championship.

So far, Ferrari is leading the season, with Red Bull trailing behind by 27 points. The Formula One community is now headed to Miami for race day on Sunday May 8.

Just days before the Miami Grand Prix kicks off McClaren’s Lando Norris put Basketballing superstar Jimmy Butler in the hot seat.

https://twitter.com/F1/status/1521221235996172289?s=20&t=sVOqfZArhIlKVEFTsA_84Q

Holly is an anchor and reporter at Ticker. She's experienced in live reporting, and has previously covered the Covid-19 pandemic on-location. She's passionate about telling stories in business, climate and health.

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Chiefs secure back-to-back Super Bowl titles against 49ers

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Will Patrick Mahomes be hailed as one of the greatest quarterbacks in NFL history? 

The Kansas City Chiefs emerged victorious once again, defeating the San Francisco 49ers 25-22 to claim their second consecutive championship.

The high-stakes game kept fans on the edge of their seats as both teams showcased exceptional skill and determination.

The 49ers, known for their strong defence, put up a formidable fight, but the Chiefs’ offensive prowess ultimately proved too much to handle.

STAR PLAYER

Quarterback Patrick Mahomes led the Chiefs with a stellar performance, showcasing his prowess with strategic passes and crucial touchdowns.

MASTER CHIEFS

As the confetti rained down on the Chiefs, celebrations erupted both on the field and among fans worldwide, marking another historic moment in the team’s legacy.

With this victory, the Chiefs solidified their status as a dominant force in the NFL, leaving fans eagerly anticipating what the future holds for this powerhouse team.

The Chiefs join the Pittsburgh Steelers of the 1970s, the Dallas Cowboys of the 1990s and New England Patriots of the 2000s and 2010s as the only NFL teams to have won three Super Bowls in a five-year span.

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Amazon targets bankrupt Diamond Sports for streaming rights

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Amazon considers acquisition of Diamond Sports as part of its plan to expand streaming portfolio

Sources suggest that Amazon is eyeing the streaming rights for major sports leagues including MLB, NBA, and NHL, signalling the tech giant’s strategic move into the lucrative world of live sports broadcasting.

The potential deal with Diamond Sports would provide Amazon with a significant foothold in the sports streaming market, allowing the company to offer a comprehensive range of live sports content to its Prime Video subscribers.

This move aligns with Amazon’s broader strategy to diversify its entertainment offerings and attract a wider audience. The acquisition of streaming rights for popular sports leagues could make Amazon a major player in the competitive streaming landscape.

Industry experts speculate that Amazon’s interest in Diamond Sports is driven by the desire to capture the growing market for live sports streaming, a segment that has gained immense popularity in recent years.

The acquisition would not only give Amazon access to a vast library of sports content but also position the company as a formidable competitor to traditional broadcasters in the live sports broadcasting arena.

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Disney’s sport streaming goals

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Disney’s ESPN may achieve a $24 billion valuation; potential suitors could involve Apple and Verizon.

In a recent financial report, Bank of America suggests that Disney’s ESPN could be on the verge of reaching a staggering $24 billion valuation. This eye-catching figure has sparked interest from potential buyers, with technology giants Apple and telecommunication leader Verizon being touted as likely contenders.

The valuation surge is attributed to ESPN’s successful digital transition, with streaming services, exclusive sports content, and expanding international markets contributing to its growth. Disney’s acquisition of 21st Century Fox’s sports networks further boosted ESPN’s portfolio, making it an attractive asset for prospective buyers.

Apple, known for its foray into content creation with Apple TV+, could leverage ESPN’s sports content to expand its media empire. Meanwhile, Verizon, with its vast telecom infrastructure and distribution capabilities, could use ESPN to enhance its content offerings and engage a broader customer base.

This development marks a pivotal moment in ESPN’s history, and its future owner could redefine the landscape of sports broadcasting. As the valuation continues to climb, all eyes are on the potential suitors and the ensuing negotiations.

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