2022 hasn’t been good for the streaming giant, In April alone the company said that they lost subscribers for the first time in ten years

And on top of that, it’s stock price has plummeted more than 60% so far this year.

Some have speculated that these are indications that Netflix is going down, and going down fast.

But they’re probably wrong, because Netflix is simply transforming into what CNN Business has referred to as a ‘traditional media company’.

What does that entail?

Like many technology companies, Netflix relied on subscribers and that was based on producing plus streaming movies and tv shows-on the platform in return for a fee.

It was only in 2019 when Netflix was ranked as America’s fastest growing brand, and many conventional media companies like Disney, Paramount and Warner Bros. amongst others started imitating the Netflix model.

But now it seems, Netflix will imitate them. And that means it will start having advertisements.

And the streaming platform has already changed the way it’s releasing new shows.

Instead of what we’re used to, which was a release of the entire series – to a more gradual release.   

And the streaming company also says that it will crackdown on password sharing.

Netflix has always been regarded as a tech company, but now it’s transitioning to a media company.

It’s not in trouble, It’s simply transforming to a more traditional business model.