Instagram is now testing ads in the Shop tab

Well if you thought Instagram had run out of advertising real estate, think again:

The social media platform has confirmed that it’s starting a new test that’ll involve putting ads on its Shop tab.

Ads will involve either a single image or carousel of them and of course, will be shoppable.

Instagram says only certain advertisers will have access at first, but there are plans to expand the product in the future.

You’ll now be able to post longer videos to Instagram Reels

Instagram Reels can now be up to one minute long, double the previous 30-second time limit.

The social media platform debuted Reels with a 15-second time cap then quickly doubled it just a month later.

Reels is now nearly a year old and has gained popularity across the entire Insta user base.

TikTok recently expanded its limit to three minutes for all creators, so it’s probably a matter of time before Instagram nudges its cap even further.

Until recently, TikTok also capped videos at 60 seconds long, and it’s with that time constraint that the platform really blew up. So it’s probably wise that Instagram is expanding its short video limit to give creators a little more space to work with.

TikTok’s longer limits were better for cooking videos, storytelling, and plenty more, and they still maintained the app’s quick-flipping pace of programming.