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Tech

Instagram is now testing ads in the Shop tab

Published

3 years ago

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Well if you thought Instagram had run out of advertising real estate, think again:

The social media platform has confirmed that it’s starting a new test that’ll involve putting ads on its Shop tab.

Ads will involve either a single image or carousel of them and of course, will be shoppable.

Instagram says only certain advertisers will have access at first, but there are plans to expand the product in the future.

You’ll now be able to post longer videos to Instagram Reels

Instagram Reels can now be up to one minute long, double the previous 30-second time limit.

The social media platform debuted Reels with a 15-second time cap then quickly doubled it just a month later.

Reels is now nearly a year old and has gained popularity across the entire Insta user base.

  • TikTok logo is seen displayed on a phone screen in this illustration photo taken in Krakow, Poland on November 13, 2019. / Image : File

TikTok recently expanded its limit to three minutes for all creators, so it’s probably a matter of time before Instagram nudges its cap even further.

Until recently, TikTok also capped videos at 60 seconds long, and it’s with that time constraint that the platform really blew up. So it’s probably wise that Instagram is expanding its short video limit to give creators a little more space to work with.

TikTok’s longer limits were better for cooking videos, storytelling, and plenty more, and they still maintained the app’s quick-flipping pace of programming.

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News

Tesla’s robotaxi reveal sparks excitement

Published

4 days ago

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October 11, 2024

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Analysts and investors are eagerly awaiting Elon Musk’s big reveal—a fully functional autonomous vehicle that could revolutionise ride-hailing.

Tesla’s stock has soared 52% since Musk first announced the event in April, reflecting high hopes for the launch of its much-anticipated robotaxi.

The vehicle, dubbed the “Cybercab,” is said to be a sleek, two-seater without a steering wheel or pedals—straight out of the future.

Tesla also teased a ride-hailing app that will summon these driverless cars to pick up riders at their chosen locations.

Not convincing

But not everyone is convinced—some analysts warn that while Musk’s vision is bold, the timeline for these innovations may not deliver immediate results.

Musk has a history of overpromising on autonomous tech, and this event might be more about grand ideas than tangible products.

Tesla first floated the robotaxi idea in 2016, with Musk hinting at a future where owners could lease their cars to others for extra income.

If the software keeps pace with Musk’s ambitions, the future of driverless Teslas might be closer than we think.

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Money

Amazon’s 2024 Prime Day expected to make huge impact on tech sector sales

Published

6 days ago

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October 9, 2024

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Market experts believe Amazon’s upcoming event will drive a surge in sales, benefiting Amazon’s stock and boosting consumer tech companies that sell through its platform.

Experts predict that a short-term rally in retail and tech stocks could be seen as revenue spikes.

Founder/CEO of Unearthing Opportunities, and Board Advisor to Power Hero, Bradley A Gastwirth joins to unpack the latest market moves. #featured #trending

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Leaders

Experts reveal AI’s impact on the retail experience in Australia

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7 days ago

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October 8, 2024

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AI has become a game-changer for marketers and retailers in Australia, with many consumers reacting positively to AI integration in the retail environment.

 

Retailers are using AI to optimise inventory, personalise shopping, and improve customer service through advanced chatbots.

Shoppers now enjoy personalised recommendations and seamless online shopping experiences.

Predictions suggest more personalised experiences and smarter shopping platforms within the next 12 months.

Will Wilson, RVP of Sales APJ at SAP Emarsys joins to share his insights into how AI is streamlining success on a large scale.

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