Well if you thought Instagram had run out of advertising real estate, think again:
The social media platform has confirmed that it’s starting a new test that’ll involve putting ads on its Shop tab.
Ads will involve either a single image or carousel of them and of course, will be shoppable.
Instagram says only certain advertisers will have access at first, but there are plans to expand the product in the future.
You’ll now be able to post longer videos to Instagram Reels
Instagram Reels can now be up to one minute long, double the previous 30-second time limit.
The social media platform debuted Reels with a 15-second time cap then quickly doubled it just a month later.
Reels is now nearly a year old and has gained popularity across the entire Insta user base.
TikTok recently expanded its limit to three minutes for all creators, so it’s probably a matter of time before Instagram nudges its cap even further.
Until recently, TikTok also capped videos at 60 seconds long, and it’s with that time constraint that the platform really blew up. So it’s probably wise that Instagram is expanding its short video limit to give creators a little more space to work with.
TikTok’s longer limits were better for cooking videos, storytelling, and plenty more, and they still maintained the app’s quick-flipping pace of programming.
Gaming boosts Cancer research as global premieres excite
The Game Awards 2023 dazzled with world premiere trailers, including the mysterious title OD, a collaboration between Kojima Productions, Xbox Studios, and Jordan Peele.
Other celebrated titles included: Jurassic Park Survival, a new AAA game set in the original film’s timeline, thrilled fans with its immersive experience. The trailer is available here.
SEGA’s showcase revealed the development of classic games like Streets of Rage, Shinobi, Jet Set Radio, Golden Axe, and Crazy Taxi. Watch the announcement here.
Baldur’s Gate 3 clinched the Game of the Year award. The launch trailer is here, and it’s now on Xbox Series X and S.
Game On Cancer’s Record-Breaking Giveaway
Game On Cancer hosts the Great Gaming Giveaway, the largest in Australian history. Donate $50 or more to Cure Cancer by December 16th for a chance to win prizes from brands like Xbox ANZ, EA Games, and more. Visit Game On Cancer for more details.
New Game Releases and Updates
This week brings Alan Wake 2: The Final Draft with New Game + and an expanded ending here. God of War Ragnarok gets free DLC, Valhalla, with a roguelike-inspired adventure here. Five Nights at Freddy’s: Help Wanted 2, the sequel to the VR survival horror game, arrives on December 14th here.
The gaming community is buzzing with excitement as these releases, updates, and charitable initiatives unfold, adding to the festive spirit for gamers worldwide.
China seeks to establish itself as EV leads
China’s dominance in the electric vehicle (EV) market is reshaping the global automotive landscape, as acknowledged by Elon Musk, who views Chinese car companies as Tesla’s most formidable competitors.
Beyond being a manufacturing hub, China has excelled in EV development, influencing the industry across resource refining, battery production, software, and manufacturing. Established brands such as Audi, Toyota, and BMW are now collaborating with Chinese partners for EV platforms, batteries, and production. This shift is evident in Australia, where China-made car sales have surged 16-fold in the last five years, and top-selling EVs are predominantly Chinese.
Leading Chinese brands like BYD, SAIC Motor’s MG, and Chery are making significant strides in Australia, with ambitious plans and models that outperform established competitors. China’s impact extends beyond its borders, making it a driving force in the global EV market, shaping growth, innovation, and competition in sustainable mobility.
Elon Musk reverses ban, invites Alex Jones back
Elon Musk has made a U-turn on his decision from last year and extended an olive branch to controversial conspiracy theorist Alex Jones.
The unexpected move has sent shockwaves through social media and sparked heated debates about freedom of speech and censorship.
Last year, Musk had taken a hard stance against Jones, banning him from his SpaceX facilities and distancing himself from the controversial figure.
However, the Tesla CEO now seems to be embracing a more inclusive approach, stating that he believes in open dialogue and wants to foster a space where diverse viewpoints can coexist.
Musk’s decision has ignited speculation about what prompted the change of heart.
Some speculate that it could be a strategic move to reach a broader audience and enhance his influence, while others see it as a genuine attempt to bridge the gap in today’s polarized society. Regardless of the motives, this development raises important questions about the boundaries of free speech in the digital age.
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