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Instagram is now testing ads in the Shop tab

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Well if you thought Instagram had run out of advertising real estate, think again:

The social media platform has confirmed that it’s starting a new test that’ll involve putting ads on its Shop tab.

Ads will involve either a single image or carousel of them and of course, will be shoppable.

Instagram says only certain advertisers will have access at first, but there are plans to expand the product in the future.

You’ll now be able to post longer videos to Instagram Reels

Instagram Reels can now be up to one minute long, double the previous 30-second time limit.

The social media platform debuted Reels with a 15-second time cap then quickly doubled it just a month later.

Reels is now nearly a year old and has gained popularity across the entire Insta user base.

TikTok recently expanded its limit to three minutes for all creators, so it’s probably a matter of time before Instagram nudges its cap even further.

Until recently, TikTok also capped videos at 60 seconds long, and it’s with that time constraint that the platform really blew up. So it’s probably wise that Instagram is expanding its short video limit to give creators a little more space to work with.

TikTok’s longer limits were better for cooking videos, storytelling, and plenty more, and they still maintained the app’s quick-flipping pace of programming.

Anthony Lucas is reporter, presenter and social media producer with ticker News. Anthony holds a Bachelor of Professional Communication, with a major in Journalism from RMIT University as well as a Diploma of Arts and Entertainment journalism from Collarts. He’s previously worked for 9 News, ONE FM Radio and Southern Cross Austerio’s Hit Radio Network. 

Business

It’s Musk v Twitter in tech war

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A war has broken out between Elon Musk in his battle against Apple.

In a tweet, owner Musk says Apple may ban Twitter from the App store, which would be devastating for his company, and wonders if it has to do with free speech. He even tagged Apple boss Tim Cook.

Musk says: “Apple has threatened to withhold Twitter from its App Store, but won’t tell us why.”

This all comes in the wake of other organisations allegedly following Apple’s suit and cutting back their advertising spending since the $44 billion Musk takeover.

General Mills and Pfizer have been two companies that have gone down this path and diverted their spending elsewhere.

Right now users can still see ads in their Twitter feeds.

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Tech

Porn floods Twitter “China” search

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Twitter users have been finding it hard to search for information on the social media platform due to an explosion of pornographic spam.

While thousands of protests against extended lockdowns, a digital bot army has roared into action on Twitter, with long-dormant Chinese language accounts suddenly tweeting links to escort services and other adult content.

Anyone trying to track the spontaneous protest movement on Twitter complained about the deluge of spam pornographic content making flooding the search for information.

The China protests come at a time when Twitter’s content and moderation teams have been pared back drastically following Elon Musk’s $44 billion takeover of the social media giant.

Twitter, along with other international social media services like Facebook, Snapchat and Instagram, is blocked by Beijing’s internet censors within Mainland China.

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Business

British lawmakers want to fine social media

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Social media companies could be fined if they don’t remove harmful content, according to a new plan from the UK Government

Lawmakers want to make it illegal to encourage users to harm themselves online.

It’s part of a crackdown on online behaviour on content that leads to self harm.

In a statement, Digital Secretary Michelle Donelan said these firms “can no longer remain silent bystanders”.

She says they’ll face fines for allowing this abusive and destructive behaviour to continue on their platforms.”

It follows the death of Molly Russell in 20-17, which sparked concern for harmful content online.

A coroner ruled social media platforms fed her content that “romanticised acts of self-harm”.

Sexually explicit materials will also be banned under the new policy.

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