Infosys transforms Australian Open fan experience with AI

Infosys is reshaping the fan experience at the Australian Open, blending artificial intelligence, data analytics and accessibility in one of the most tech forward tournaments yet. Andrew Groth, Executive Vice President of Infosys, outlined how the eight-year partnership continues to evolve, with 2026 delivering some of the most ambitious innovations to date.

At the heart of the transformation is fan engagement. A generative AI powered robot mascot named Rally welcomed visitors inside the Infosys fan zone, offering interactive and safe conversations designed to elevate the live experience.

Meanwhile, “Keys to the Match” provided real time data driven insights into player strengths and match dynamics, while the “What If Analysis” tool enabled AI generated scenario modelling to help media explore alternative outcomes and deeper storytelling angles. Beyond the stands, players and coaches are also benefiting from advanced analytics and integrated video intelligence to refine strategy against top competitors.

Perhaps the most powerful breakthrough is in accessibility. The introduction of the “Match Field” device marked its first global use in tennis, allowing visually impaired fans to follow the action through tactile feedback and vibrations that track the ball in real time. The response has been overwhelmingly positive, including praise from a former blind tennis player who described the experience as transformative.

These innovations signal more than technological progress, they reflect a commitment to inclusivity, safety and meaningful connection, positioning the Australian Open at the forefront of sport and AI advancement.