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Improving digital experience is everything

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All eyes are now on businesses as they navigate the online world.

Organisations are trying to optimise their website, social media and mobile applications to capture customers, and provide a flawless digital experience.

But, how can this be done?

“There is a real thirst for leveraging the data of customer behaviour,” Optimizely‘s Paul North revealed to Ticker News. “This is all a part of the customer digital experience online.”

North also spoke about the importance of the company’s ‘data core service’ – a free service for clients, to better understand customers and how it can help businesses to grow.

“We are getting queries from our customers, about what their customers are doing online,” he adds. “every touchpoint you ave with a customer is a chance to get to know them better.

“You also get the chance to understand them, the content they are interested in, and to enrich their experience.”

North also went on to detail why a personalised aspect is crucial in a fast-paced world.

“Everyone in the digital space talks about the three-second flicker,” he continues. “If you don’t have the engagement in real-time, you lose them to another digital property.

“This could be your competitor, or another service, or another avenue of interest that the end user may have.

“Our aim is to help organisations contextualise customer experiences in real-time using Artificial Intelligence and a data bank built up, and by doing this, the experience become relevant and contextualised, keeping people engaged with your brand.”

For more information, head to their website.

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Wealth building requires discipline over chasing returns

Australians urged to prioritise disciplined investing over chasing high returns amidst concerns of an impending asset bubble

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Australians urged to prioritise disciplined investing over chasing high returns amidst concerns of an impending asset bubble.

In Short:
– Australians are building wealth through disciplined saving and investing rather than chasing high returns.
Bryce Jenkins warns against heavy investments at market peaks due to risks from asset bubbles.

Australia’s financial landscape is evolving as individuals pursue disciplined wealth-building habits. Bryce Jenkins from The Virtuous Collective emphasises that it is not investments that lead to wealth but rather the consistency of disciplined saving and investing.

Recent market trends indicate that exceptional returns seen in property, cryptocurrencies, shares, and bonds may not persist. Jenkins argues that committing additional capital to a portfolio has a more significant impact on wealth than simply chasing high returns.

He cites scenarios from his book, “11 Unpopular Reasons Why I’m Rich and You Are Not,” illustrating how even small capital injections can significantly benefit investors over time.
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Rising workplace loneliness sparks leadership rethink in Australia

Australian workplaces face rising loneliness, prompting calls for leaders to enhance authentic communication according to new employee report

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Australian workplaces face rising loneliness, prompting calls for leaders to enhance authentic communication according to new employee report.

In Short:
– Australian workplaces face rising unhappiness, prompting calls for authentic executive communication and insights on challenges.
– Nearly half of Australian employees feel lonely, affecting productivity, with effective communication crucial for engagement.

As unhappiness and distrust rise in Australian workplaces, this year’s employee communication impact report calls for authentic communication from executives.

David Burnand from Staffbase provides insights into the challenges facing employers. Employers often express a desire for authenticity but fear potential backlash.

This concern is exacerbated by the current emphasis on productivity, which can overshadow the need for genuine communication. Many HR managers advise caution, suggesting that leaders should remain reserved, which impacts workplace dynamics.Banner

In Australia, nearly half of the workforce experiences some level of loneliness, often due to disconnection from their organisations.

This sense of isolation correlates with a 23% increase in job-seeking behaviour and significantly lowers productivity.Download the Ticker app

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AI Baby Sleep Help: How Technology Is Changing Parenting

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AI offers personalised support to overwhelmed parents seeking smarter solutions for baby sleep challenges.

In Short:
– Parents are seeking effective sleep solutions for babies, with AI offering personalised support.
– Camille Jaramis aims to simplify parenting information by providing tailored and empathetic AI responses.

Parents are increasingly seeking effective ways to help their babies sleep. Artificial intelligence is emerging as a solution, providing personalized support to families overwhelmed by information. Camille Jaramis from Ask Yawn shared insights into the challenges parents face. She highlighted that while parenting isn’t inherently broken, the existing system often complicates things. With her background as a certified sleep consultant, Jaramis aims to simplify parenting information.Banner

The abundance of resources can overwhelm parents. Jaramis compared parenting advice to a vast library, where finding specific information feels daunting. The solution is a librarian-like tool that interacts with parents to find tailored resources quickly.

Jaramis emphasised the importance of clarity for parents, noting that every child’s journey is unique. Traditional search engines often lead to generic advice, making it challenging to find relevant solutions. AI can streamline this process by delivering tailored responses instead of overwhelming the user.Download the Ticker app

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