The luxury fashion brand is hoping to see an upscale in China
Luxury fashion house Hugo Boss may have turned a profit, but it has seen sales and earnings slow down.
The company has undergone a brand revamp over the past year, but the effects of it haven’t quite flowed through as expected.
It also believes it will see a single-digit percentage growth in annual sales in 2023.
China’s reopening also won’t be giving the company a bigger boost in profits, as it doesn’t have a strong presence in the nation.
However, it is one region of the world the brand is looking to expand into. #trending
