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How TikTok executives decide what goes viral – and what doesn’t



Experts have revealed the success of Savage and a bunch of other viral clips is all thanks to clever marketing

The popular social media platform decides who should be famous based on analytics and data.

Well if you use TikTok I’m sure you’ll know of Megan Thee Stallion’s hit song savage and its viral following.

But what if we told you that the success of this track was all part of a coordinated campaign based around user analytics and data?

Experts have revealed the success of Savage and a bunch of other viral clips is all thanks to clever marketing.

Company execs help determine which videos go viral, which clips appear on pages and which trends go global.

They also advise companies, including record labels, of what type of content will be popular before it’s even created.

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Retro gaming & the art of the game!



After a mega week of gaming news and updates from E3 – We take a look back at where it all started with a celebration of retro gaming content, the nostalgia driven stuff that we all know and love. Gamers are also a clever bunch and today we are joined by a talented artist capturing the soul of some favourite characters and games from the past, present and future!

Check out Brent Jenkins art:

Brent Jenkins covers art from a variety of games including Legend of Zelda, Pokemon, Chrono Trigger & Metal Gear Solid

Retro gaming is loved by a wide range of people. Collectors, fans and artist through to cosplayers and developers who build their own “retro” games with today’s tech.

The gaming industry celebrates beloved classics as collectors chase down rare and discontinued items from throughout gaming history there can be some hefty prices on sought after items. – A copy of Super Mario Bros. for NES sold for $660,000 at auction, making it the highest-priced video game collectable ever…But beyond the collectors is a community of nostalgia loving and heartfelt gamers.

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Nintendo concludes E3 expo



The E3 entertainment expo showcased a host of brand new video games and content exciting fans this week.

Whilst Microsoft stole the show earlier in the week with new footage from their flagship franchise Halo: Infinite trending through social media.

Nintendo capped off the celebrations with a Nintendo Direct presentation sharing a glimpse into what the highly secretive company has been working on. Including a look at the anticipated sequel in the Zelda franchise which will be released next year, according to Nintendo.

The next game is currently known casually as Breath of the Wild 2, and is set to expand on the open world gameplay established in the original.

A focus on heading skyward players can now explore the world above the mythical land of Hyrule via fractured islands – Final details for the game have yet to be confirmed but fans are speculating wildly as to how the epic story will unfold.

A brief trailer showcased the game’s hero Link using abilities that go far beyond what players experienced in the first game.

Nintendo didn’t mention the rumoured upgrade of the Switch during the E3 video game showcase.

Other new titles included a look at the new Mario Golf, WarioWare: get it together, Mario Party Superstars and an exciting new 2D Metroid – Metroid: Dread game which was a pleasant surprise for fans of the series!

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Electronic Entertainment Expo stuns gamers!



Gaming fans have been keeping a keen eye on the Electronic Entertainment Expo this week.

Big game publishers have not disappointed… With a host of new games on the way there is barely enough space to mention them all here!

Studios like Nintendo, Microsoft, Capcom, Ubisoft, Take-Two Interactive, Warner Bros. Interactive Entertainment, Square Enix and Sega (to name a few) have been sharing their latest games and hardware this week!

Independent developers have also had their chance to shine with small studios sharing heartfelt and clever games that – at times, outshine the big players.

Halo: Infinite will have free to play multiplayer across Xbox and PC

One game in particular has shone bright – Halo: Infinite is promising a return to form with the series now offering free Multiplayer which looks set to boost the communities numbers – 343 industries has promised that fans both old and new will find something to enjoy!

Battlefield 2042 feels like a love letter to fans of the series offering a “return to all-out war”

Battlefield continued to excite fans with a new gameplay reveal and the game even looks well placed to dethrone their competitors – Call Of Duty: Warzone when it releases in October.

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