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How TikTok executives decide what goes viral – and what doesn’t

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Experts have revealed the success of Savage and a bunch of other viral clips is all thanks to clever marketing

The popular social media platform decides who should be famous based on analytics and data.

Well if you use TikTok I’m sure you’ll know of Megan Thee Stallion’s hit song savage and its viral following.

But what if we told you that the success of this track was all part of a coordinated campaign based around user analytics and data?

Experts have revealed the success of Savage and a bunch of other viral clips is all thanks to clever marketing.

Company execs help determine which videos go viral, which clips appear on pages and which trends go global.

They also advise companies, including record labels, of what type of content will be popular before it’s even created.

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Body behind Eurovision “understands the disappointment” over next host city

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Ukraine’s Kalush Orchestra won the Eurovision contest in May, capturing the hearts of the world

After taking out the win, that would mean Ukraine would host the competition next year.

But the European Broadcasting Union announced last week it could not be held in Ukraine following Russia’s invasion.

The body behind Eurovision now says it “understands the disappointment” over its decision not to hold next year’s song contest in Ukraine.

The EBU said it was in talks with the BBC to host the contest in the UK.

That’s because British entrant Sam Ryder came second in this year’s contest with his single Spaceman.

The announcement was met with disappointment by Ukrainians but the E-B-U doubled down on its position, saying in a statement that it “fully understands the disappointment that greeted the announcement”.

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First look – Duke and Duchess of Cambridge’s official portrait together

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Today is a historic milestone for the Duke and Duchess of Cambridge, they have viewed the first official joint portrait of themselves

On a visit to Cambridge’s Fitzwilliam Museum, the portrait was unveiled to the future king and queen consort.

The portrait, painted by award-winning British portrait artist Jamie Coreth, has gone on display at the University of Cambridge.

When William saw the work of art he immediately said ‘It’s quite big’

The artwork of Prince William and Catherine was commissioned last year by the Cambridgeshire Royal Portrait Fund as a gift to the people of the county.

The artist said he wanted to portray the royal couple as “relaxed and approachable”

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Rupert Murdoch and Jerry Hall reportedly split

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Media tycoon Rupert Murdoch and actress Jerry Hall are reportedly getting a divorce

Murdoch and Hall tied the knot at a mansion in central London in 2016.

The divorce would be a fourth for Murdoch, who is aged 91. Hall, 65, was previously married to Rolling Stones frontman Mick Jagger.

According to The New York Times, the split comes as a surprise to those close who are to the family.

At the time of his marriage, the billionaire said he was “the luckiest and happiest man in world”.

Murdoch owns the News Corporation empire, which controls major media outlets across the U.S., U.K. and Australia.

In 2018, his eldest son Lachlan was named as his successor. Murdoch has also sold most of 21st Century Fox to the Walt Disney Company.

Neither Murdoch nor Hall have commented on the matter.

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