How TikTok executives decide what goes viral – and what doesn’t

Published

5 years ago

April 16, 2021

William Howard

Experts have revealed the success of Savage and a bunch of other viral clips is all thanks to clever marketing

The popular social media platform decides who should be famous based on analytics and data.

Well if you use TikTok I’m sure you’ll know of Megan Thee Stallion’s hit song savage and its viral following.

But what if we told you that the success of this track was all part of a coordinated campaign based around user analytics and data?

Experts have revealed the success of Savage and a bunch of other viral clips is all thanks to clever marketing.

Megan Thee Stallion songs that exceed 100 million streams on Spotify: 8

1 WAP: 769,405,623
2 Savage Remix: 303,787,386
3 Savage: 292,323,996
4 Hot Girl Summer: 188,861,958
5 Cash Shit: 184,909,381
6 Body: 142,017,090
7 Girls in the Hood: 122,636,414
8 Captain Hook: 112,701,358 pic.twitter.com/B9azntBYBQ
— Female Artists Charts (@ChartsArtists) April 21, 2021

Company execs help determine which videos go viral, which clips appear on pages and which trends go global.

They also advise companies, including record labels, of what type of content will be popular before it’s even created.

Gold prices surge as Central Banks buy big, but risks grow ahead

Gold prices surge as central banks increase demand; risks include a stronger dollar and rising interest rates.

Published

1 day ago

November 25, 2025

Harvey Vargas

Gold prices surge as central banks increase demand; risks include a stronger dollar and rising interest rates.

Gold prices are climbing fast as central banks ramp up buying, pushing demand to its highest levels in years. The metal’s reputation as a safe haven is strengthening, especially amid rising geopolitical tensions and global financial uncertainty.

But experts warn the shine could fade. A stronger US dollar and the possibility of rising interest rates may weigh on momentum, making investors question how long the rally can last.

Dr Steven Enticott from CIA Tax breaks down the drivers behind gold’s surge—from ETF inflows to physical bar demand—and what could send the price sharply higher… or lower.

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#gold #markets #centralbanks #economy #finance #investing #interestRates #usdollar

News

U.S. and Ukraine advance new peace plan amid rising tensions

U.S. and Ukrainian negotiators progress in Geneva on a peace plan amid Russian strikes and geopolitical tensions.

Published

1 day ago

November 25, 2025

Harvey Vargas

U.S. and Ukrainian negotiators progress in Geneva on a peace plan amid Russian strikes and geopolitical tensions.

U.S. and Ukrainian negotiators have made meaningful progress in Geneva, shaping an updated peace plan despite continued Russian strikes and growing geopolitical pressure. The talks represent one of the most significant diplomatic pushes in months as both nations work to narrow the remaining gaps in the framework.

While the proposal is being hailed as a breakthrough by some, leaders in Kyiv and parts of Europe fear it may tilt in Russia’s favour. Sensitive issues, security guarantees, and the controversial details of a leaked U.S. draft are now fuelling debate on both sides of the Atlantic.

With U.S. senators divided and European leaders deeply involved, the next steps will determine whether this framework becomes a workable path to peace or sparks further tension.

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#UkraineWar
#USPolitics
#PeaceTalks
#RussiaUkraine
#Geopolitics
#GlobalNews
#TickerNews
#InternationalRelations

News

Trump And Xi hold rare call to discuss Taiwan and global tensions

Trump and Xi’s rare call reignites focus on Taiwan, highlighting U.S.-China tensions and strategic priorities.

Published

1 day ago

November 25, 2025

Harvey Vargas

Trump and Xi’s rare call reignites focus on Taiwan, highlighting U.S.-China tensions and strategic priorities.

A rare high-level call between President Trump and Chinese President Xi Jinping has reignited global attention on Taiwan and broader geopolitical tensions. The conversation marked the first direct exchange in months between the two leaders.

Xi placed Taiwan at the centre of the call, underscoring its significance to China’s national strategy. The Chinese leader reaffirmed Beijing’s long-held position that Taiwan’s path back to the mainland is essential for international stability.

The discussion sets the stage for potential shifts in U.S.–China relations as both countries reassess their strategic priorities.

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#Trump #XiJinping #Taiwan #ChinaUSRelations #Geopolitics #InternationalAffairs #GlobalTensions #TickerNews