How TikTok executives decide what goes viral – and what doesn’t

Published

4 years ago

April 16, 2021

William Howard

Experts have revealed the success of Savage and a bunch of other viral clips is all thanks to clever marketing

The popular social media platform decides who should be famous based on analytics and data.

Well if you use TikTok I’m sure you’ll know of Megan Thee Stallion’s hit song savage and its viral following.

But what if we told you that the success of this track was all part of a coordinated campaign based around user analytics and data?

Experts have revealed the success of Savage and a bunch of other viral clips is all thanks to clever marketing.

Megan Thee Stallion songs that exceed 100 million streams on Spotify: 8

1 WAP: 769,405,623
2 Savage Remix: 303,787,386
3 Savage: 292,323,996
4 Hot Girl Summer: 188,861,958
5 Cash Shit: 184,909,381
6 Body: 142,017,090
7 Girls in the Hood: 122,636,414
8 Captain Hook: 112,701,358 pic.twitter.com/B9azntBYBQ
— Female Artists Charts (@ChartsArtists) April 21, 2021

Company execs help determine which videos go viral, which clips appear on pages and which trends go global.

They also advise companies, including record labels, of what type of content will be popular before it’s even created.

Google leads Australia media tax rankings

Google leads in Australian media tax payments, unlike Netflix and others, igniting discussions on fairness and corporate responsibility.

Published

14 hours ago

October 9, 2025

ticker NEWS

Google leads in Australian media tax payments, unlike Netflix and others, igniting discussions on fairness and corporate responsibility.

Google is currently on the of top of Australian media tax payments, while Netflix, Dentsu, and Singtel pay nothing, sparking a fresh debate over fairness and corporate responsibility in the industry.

#TaxTransparency #Google #Netflix #CorporateResponsibility #AustraliaBusiness

News

Trump eyes Middle East visit as Gaza ceasefire talks advance

Trump may visit Middle East this weekend as Kushner seeks Gaza ceasefire amid positive Egypt talks and Turkey’s confirmation.

Published

17 hours ago

October 9, 2025

ticker NEWS

Trump may visit Middle East this weekend as Kushner seeks Gaza ceasefire amid positive Egypt talks and Turkey’s confirmation.

President Trump may visit the Middle East this weekend as Jared Kushner and envoy Steve Witkoff push for a Gaza ceasefire.

Recent Egypt talks and cooperation from Israel and Hamas raise hopes for a deal, with Turkey confirming progress.

#GazaCeasefire #TrumpMiddleEast #Kushner #PeaceTalks #IsraelHamas

News

US government takes 10% equity in Trilogy Metals

U.S. takes direct 10% stake in Trilogy Metals to enhance supply chain security for AI, clean energy, and defense.

Published

17 hours ago

October 9, 2025

ticker NEWS

U.S. takes direct 10% stake in Trilogy Metals to enhance supply chain security for AI, clean energy, and defense.

The U.S. government’s 10% stake in Trilogy Metals marks a shift from subsidies to direct ownership in strategic industries.

Experts say this approach aims to secure supply chains for AI, clean energy, and defense, reducing reliance on foreign sources for critical minerals and tech components.

#TrilogyMetals #USIndustry #CriticalMinerals #SupplyChainSecurity #AI #CleanEnergy #DefenseTech #IndustrialPolicy