How TikTok executives decide what goes viral – and what doesn’t

Published

5 years ago

April 16, 2021

William Howard

Experts have revealed the success of Savage and a bunch of other viral clips is all thanks to clever marketing

The popular social media platform decides who should be famous based on analytics and data.

Well if you use TikTok I’m sure you’ll know of Megan Thee Stallion’s hit song savage and its viral following.

But what if we told you that the success of this track was all part of a coordinated campaign based around user analytics and data?

Experts have revealed the success of Savage and a bunch of other viral clips is all thanks to clever marketing.

Megan Thee Stallion songs that exceed 100 million streams on Spotify: 8

1 WAP: 769,405,623
2 Savage Remix: 303,787,386
3 Savage: 292,323,996
4 Hot Girl Summer: 188,861,958
5 Cash Shit: 184,909,381
6 Body: 142,017,090
7 Girls in the Hood: 122,636,414
8 Captain Hook: 112,701,358 pic.twitter.com/B9azntBYBQ
— Female Artists Charts (@ChartsArtists) April 21, 2021

Company execs help determine which videos go viral, which clips appear on pages and which trends go global.

They also advise companies, including record labels, of what type of content will be popular before it’s even created.

ABC News Facebook hacked, porn star images posted

ABC Facebook page hacked, porn star images briefly posted before being removed and security measures launched

Published

4 hours ago

January 27, 2026

Harvey Vargas

ABC Facebook page hacked, porn star images briefly posted before being removed and security measures launched

In Short:
– ABC News Facebook page was briefly hacked, displaying an explicit photo of Bonnie Blue for 20 minutes.
– An investigation was launched after unauthorised access to a staff account led to the incident.

The ABC News Facebook page experienced a brief hack on Tuesday, featuring an explicit cover photo of adult model and OnlyFans star Bonnie Blue. The photo, showing Blue kneeling with her name written across her forehead, was displayed for approximately 20 minutes before being removed.

An ABC spokesperson confirmed the incident was due to unauthorised access to a staff account. Following the incident, the Facebook page was left without a cover photo. Other content posted included a glossy headshot of fellow adult entertainer Lily Phillips and a humorous image of Prime Minister Anthony Albanese.

The ABC promptly secured their Facebook page following the unauthorised access. An investigation into the breach has been launched to improve security measures.

Security Response

Many reactions followed the posts during their brief availability. Comments included jokes about new hosts for the cancelled series Q&A. Blue gained notoriety in 2025 for claiming to set a world record by engaging with 1,057 men in a single day.

Her plans for a controversial Schoolies event in 2024 led to her being banned from Australia after a public petition garnered significant support.

The cover photo used was sourced from the artwork for ‘Bonnie Blu,’ a single by American rapper Lil Mabu.

News

Angus Taylor hints at Liberal leadership challenge amid party tensions

Angus Taylor hints at challenging Sussan Ley for Liberal leadership as Andrew Hastie’s supporters anticipate a potential spill.

Published

10 hours ago

January 27, 2026

Harvey Vargas

Angus Taylor hints at challenging Sussan Ley for Liberal leadership as Andrew Hastie’s supporters anticipate a potential spill.

Angus Taylor has not ruled out a bid to challenge Sussan Ley for the leadership of the Liberal Party. His supporters say he is gaining traction among moderates as Ley’s support shows signs of waning. Taylor emphasises his focus on protecting Australian values, leaving open the door for a leadership contest.

At the same time, backers of Andrew Hastie are predicting a leadership spill could be imminent. Sources indicate ongoing discussions between Taylor and Hastie about their positions within the party, adding fuel to speculation about potential changes at the top.

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#AngusTaylor #SussanLey #LiberalParty

News

Trump and Walz discuss federal agents as Minneapolis tensions rise

Trump and Walz discuss reducing federal immigration agents in Minneapolis amid hearings over nurse Pretti’s fatal shooting.

Published

10 hours ago

January 27, 2026

Harvey Vargas

Trump and Walz discuss reducing federal immigration agents in Minneapolis amid hearings over nurse Pretti’s fatal shooting.

President Trump called Minnesota Governor Tim Walz and described their discussion as productive with an agreement to consider reducing the number of federal immigration agents in Minneapolis if there is more cooperation from local authorities.

Federal hearings are now underway amid tensions after the fatal shooting of ICU nurse Alex Pretti by federal immigration officers in the city.

#Minneapolis #ICEEnforcement #AlexPretti