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Leaders

How Urth.io’s Samantha Jewell is pioneering ESG

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In this special interview, the Urth.io CEO discusses the critical role of soil carbon in tackling climate change and her mission to reshape the future of sustainable business.

Samantha Jewell, founder and CEO of Urth.io, is on a mission to change the way businesses think about Environmental, Social, and Governance (ESG) principles, particularly in the area of soil carbon stewardship.

In a recent on Ticker News, Jewell underscored the importance of reducing carbon emissions and the critical role businesses can play in addressing climate change.

One key focus of Urth.io is supporting farmers in creating carbon offsets through responsible soil management.

“Soil carbon is one of the most underappreciated tools we have to combat climate change,” Jewell explained.

However, she acknowledges the challenges, particularly the complexity of regulations and the need to shift mindsets among both farmers and buyers.

Revealing book

Jewell’s book, Carbon is Not a Dirty Word, serves as a practical guide for businesses and individuals looking to implement sustainable practices.

“The book is about making sustainability accessible, whether you’re a business leader or a farmer,” she said.

As ESG becomes a central concern for many industries, Jewell believes that education and a commitment to long-term change are essential.

To learn more about her work or purchase her book, visit samjewel.com or urth.io.

Ahron Young is an award winning journalist who has covered major news events around the world. Ahron is the Managing Editor and Founder of TICKER NEWS.

Leaders

Understanding spikes versus sustainable growth in business

Raffy Sgroi discusses sustainable growth vs temporary spikes in business performance for lasting success and balance

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Raffy Sgroi discusses sustainable growth vs temporary spikes in business performance for lasting success and balance

In Short:
– Raffy Sgroi explains that growth is sustainable and requires a strong team, unlike short-term spikes from trends.
– Businesses should focus on systems and leadership for lasting success, ensuring they aren’t reliant on the owner’s presence.

Raffy Sgroi from Sage Advice highlights a crucial distinction in business performance: the difference between temporary spikes in results and genuine, sustainable growth.

True growth is defined by a business’s ability to scale sustainably, maintaining quality and stability without added stress. It is not simply about becoming faster, bigger, or chasing rapid expansion—a mindset often associated with hustle culture that rarely lasts.

In contrast, a spike represents a short-lived increase in results, typically driven by seasonal promotions, viral trends, or one-off marketing campaigns. While spikes can boost numbers temporarily, they do not equate to long-term success. Genuine growth, on the other hand, is marked by consistent demand increases, measurable improvements such as higher conversion rates, and a stable foundation for the future.

Financial metrics

Many businesses make the mistake of attempting rapid scaling without a solid team or infrastructure in place. To transform a spike into sustained growth, it is essential to strengthen the team, ensure the repeatability of successful initiatives, and maintain a close understanding of financial metrics—including cash flow and revenue—rather than relying solely on an accountant’s reports.

Sgroi recommends analyzing business performance over 90-day cycles and regularly monitoring key metrics. Assessing operational capacity before taking on new expenses is critical, as unchecked expansion can create unnecessary stress and inefficiencies.

Ultimately, true business success lies in the ability to operate independently of the owner’s daily involvement. Sustainable growth supports a healthy work-life balance and is grounded in strong leadership, disciplined processes, and strategic planning.

Raffy Sgroi can be found at sage.au or on LinkedIn for further insights into building scalable, enduring businesses.

 


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Why confident leadership is the missing link in safe AI adoption

Caroline Brewin highlights confidence’s vital role in leadership amid AI’s rise and its impact on organisational transformation

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Caroline Brewin highlights confidence’s vital role in leadership amid AI’s rise and its impact on organisational transformation

In Short:
– Caroline Brewin highlights the importance of confidence and emotional intelligence in leadership and AI adoption.
– Over-reliance on AI can diminish human judgment and confidence, risking poor decision-making.

Caroline Brewin from Brain Powered Coaching, discussed the importance of confidence in leadership and its growing impact on AI adoption and organisational change. While job displacement is often the focus of AI debates, Brewin highlighted a less visible risk: the erosion of human judgement. She compared over reliance on AI to blindly following a GPS, where unquestioned directions can lead to poor or harmful outcomes.

Over time, this dependence can weaken individual decision making and self confidence. Brewin stressed that confidence, alongside emotional intelligence, is critical for both personal and professional success. The World Health Organization identifies these as essential future skills. Confident leaders are more likely to set ambitious goals, adapt under pressure and make informed decisions, while emotionally intelligent leadership creates psychologically safe environments where people feel able to speak openly.

Critical thinking

In technology driven organisations, fear-based cultures can intensify the challenges of AI integration. Brewin emphasised the need for open discussions around ethics and accountability, noting that AI ultimately relies on human oversight. Drawing parallels with aviation’s reliance on automation, she warned leaders to ensure teams retain strong critical thinking and judgement.

To reduce over dependence on AI, Brewin advocated configuring systems as tools that support thinking rather than replacing it. Her book, Confident, available on Amazon, examines how confidence can be developed through neuroscience, focusing on strengthening belief in one’s ability to navigate uncertainty and complexity.

For more information, please visit Brain Powered Coaching


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SMEs struggle in global supply chains: Building national trade resilience

Bronwyn Reid highlights challenges for SMEs in global supply chains and the need for national trade resilience

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Bronwyn Reid highlights challenges for SMEs in global supply chains and the need for national trade resilience

In Short:
– Bronwyn Reid highlights challenges SMEs face in global supply chains, including unclear requirements and limited capacity.
– Trust and ESG compliance are critical for SMEs, requiring large companies to simplify their demands for better relationships.

Bronwyn Reid from Small Company, Big Business highlights the challenges that small and medium-sized enterprises (SMEs) face within global supply chains and emphasizes the importance of building national trade resilience.

Reid identifies a “gap effect” in the relationship between large firms and SMEs, consisting of three key disconnects. Large companies often impose stringent requirements on SMEs, which may lack the resources to meet them, resulting in unclear expectations and frequent changes. Many SMEs struggle to keep up due to limited capacity and staffing constraints.

Significant potential

She stresses that national trade resilience depends on the depth of supply chains, not just cost efficiency. Shallow supply chains are vulnerable, as demonstrated during the disruptions caused by COVID-19. In Australia, the economic relationship between large companies and SMEs is valued at around $500 billion, highlighting significant potential to strengthen these partnerships.

Trust has become a critical factor in supply chain relationships, alongside delivery times and pricing. According to the Edelman Trust Barometer, 78% of people trust their employers, while only 64% trust businesses more broadly. Environmental, Social, and Governance (ESG) compliance has also become essential, but SMEs face challenges navigating complex and shifting requirements. Reid advises SME owners to simplify their approach to ESG, while urging large companies to adjust their expectations to better support smaller partners.

For more information, visit Bronwyn Reid.


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