Tech

Hollywood agencies criticise OpenAI’s Sora for exploitation

Hollywood agencies criticise OpenAI’s Sora for exploiting creators and infringing intellectual property rights amid rising concerns over AI usage

Published

5 months ago

October 10, 2025

Ahron Young

Hollywood agencies criticise OpenAI’s Sora for exploiting creators and infringing intellectual property rights amid rising concerns over AI usage

In Short:
– Top talent agencies, including CAA and UTA, oppose OpenAI’s Sora over client rights and copyright risks.
– Disney and others demand immediate action from OpenAI to address copyright infringements related to Sora.

Top Hollywood talent agencies have expressed strong opposition to OpenAI’s new video creation app, Sora. The Creative Artists Agency (CAA) voiced concerns about significant risks to their clients and intellectual property rights.CAA represents high-profile clients such as Doja Cat and Scarlett Johansson. The agency questioned OpenAI’s commitment to compensating creators for their work, suggesting that their practices might ignore global copyright principles.

They stated, “Control, permission for use, and compensation is a fundamental right of these workers.”

United Talent Agency (UTA) echoed similar sentiments, labelling Sora’s actions as “exploitation, not innovation.” UTA reinforced that human talent is irreplaceable and affirmed its commitment to defending its clients’ rights. OpenAI has indicated it will implement measures to limit the generation of well-known characters and enhance control for rightsholders.

Industry Response

The memo from WME instructed agents to ensure that all clients are opted out of the latest Sora updates. Disney also took a firm stance, clarifying it had not granted OpenAI permission to use its copyrighted content.

The Motion Picture Association urged immediate action from OpenAI to address copyright infringements related to Sora.

Concerns over generative AI’s impact on copyright have surged within the entertainment industry.

Major companies like Universal and Disney have already pursued legal action against other AI firms over similar issues, highlighting a growing fear regarding the protection of intellectual property.

Tech

Apple set to unveil budget iPhone 17e, new iPads and low-cost MacBook

Apple’s Tim Cook announces major product reveals this week, highlighting budget iPhone 17e, new iPads, and low-cost MacBook.

Published

6 days ago

February 27, 2026

Harvey Vargas

Apple’s Tim Cook announces major product reveals this week, highlighting budget iPhone 17e, new iPads, and low-cost MacBook.

Apple Inc. CEO Tim Cook has confirmed a major week of product announcements kicking off Monday morning, building momentum toward a global “Apple Experience” event across New York, London and Shanghai. The tech giant is expected to spread its reveals across three days, fuelling speculation about its biggest refresh cycle yet.

Leading the buzz is the rumoured budget-friendly iPhone 17e, signalling Apple’s push to capture more price-conscious consumers without sacrificing performance. Two new iPads powered by advanced chips are also tipped to headline the lineup, pointing to stronger AI capabilities and faster processing speeds.

Rounding out the expected reveals is a low-cost 12.9-inch MacBook that’s already generating serious interest, alongside updated MacBook Pro models and a refreshed Mac Studio. It’s shaping up to be one of Apple’s most significant multi-product launches in recent years.

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#Apple #TimCook #iPhone17e #AppleEvent #TechNews #iPad #MacBook #Innovation

Tech

Nvidia posts record revenue as AI fears shake investors

Nvidia’s £68.1 billion revenue, up 73%, raises investor concerns about AI’s impact and tech customers’ financial health.

Published

6 days ago

February 27, 2026

Harvey Vargas

Nvidia’s £68.1 billion revenue, up 73%, raises investor concerns about AI’s impact and tech customers’ financial health.

Nvidia posted strong quarterly earnings, but Wall Street remained unimpressed, causing shares to fall 5%. Analysts point to investor concerns over AI dominance and a stalled $100 billion deal with OpenAI.

Experts discuss what factors in the earnings report failed to meet market expectations, including revenue projections and details around the Vera Rubin chip architecture. Competition from alternative chipmakers and scrutiny of hyperscaler cash flows are also shaping investor sentiment.

Despite recent setbacks, analysts remain cautiously bullish on Nvidia, highlighting long-term AI potential and the company’s dominant position in the chip market.

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Tech

Meta launches lawsuits over alleged scam advertising operations

Meta targets scam advertising networks in Brazil, China, and Vietnam, intensifying its crackdown on scams across its platforms.

Published

6 days ago

February 27, 2026

Harvey Vargas

Meta targets scam advertising networks in Brazil, China, and Vietnam, intensifying its crackdown on scams across its platforms.

Social media giant Meta has launched aggressive legal action targeting alleged scam operations using its platforms. The company has filed lawsuits against four advertising networks based in Brazil, China and Vietnam.

Meta has also issued cease and desist letters to eight marketing consultants accused of helping clients bypass the platform’s enforcement systems. The move signals a tougher stance on organised scam activity operating at scale.

While no criminal charges have been laid, Meta says it is doubling down on efforts to protect users and restore trust across its platforms as scam activity continues to rise globally.

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