Heinz debuts sauce-squeezing gadget

Heinz is enabling you to get the most from your packet of sauce

The world’s largest producer of tomato sauce (aka ketchup) has officially rolled out a new product that the condiment company says is the “biggest innovation in sauce since the packet itself.”

Earlier this month, Kraft Heinz announced the Packet Roller, a ketchup bottle-shaped gadget that allows users to squeeze the most out of a condiment packet.”

Do not click ‘purchase’ unless you are prepared to change everything about the way you sauce,” the Heinz Packet Roller website says.

The roller sells for $5.70

The new gadget is pocket-sized and is handy to carry around. It can be added to a keychain, and also features a packet corner cutter.

The company’s announcement could be part of the fast-tracked, “future-focused culinary and packaging innovations” that Steve Cornell, president of Kraft Heinz’s US grocery business unit, hinted at earlier this year amid a shortage of ketchup packets.

A surge in takeout and delivery food orders during the pandemic led to a shortage of ketchup packets.

Back in April, Kraft Heinz revealed a pledged to increase production of ketchup by 25% to 12 billion packets annually.