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Nike, Adidas, ? – here’s the next big player

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Nike and Adidas dominate the gym wear market, but there is a young UK company that is rivalling the global giants with strong sales and leading social media presence

Mat Cole form ACT Capital Partners says Adidas and Nike are the major players but there could be a third.

Say hello to UK gym wear company Gymshark

https://twitter.com/tickerNEWSco/status/1425974838871609349

Who are they? Founded by teenager Ben Francis from his parents’ garage in 2012, Gymshark has grown an engaged fan base of millions followers on Instagram,  thanks to its ability to leverage the power of social media and influencer marketing.

“It’s the three C’s, it’s community content, and then commerce and they nailed it,”

Mat Cole told ticker news

Cole says they built a really engaged community around the gym.

“People wanted, you know, comfortable, good looking now effective apparel, to wear to the gym, it was probably a really small niche when they started in terms of the serviceability of that entire suite of products from a Nike or an Adidas, and they saw that opportunity.”

The founder started in the back of his parents house packing the gear, shoving it in a box, driving it to the post office himself with an old waggon.

“He did a phenomenal job and, and he stayed in touch with his consumer. He stayed in touch with the influences. He stayed in touch with his community. And that’s the way that we’re able to iterate the products out that people wanted. They understood the products and the demand of their consumers. They built this really fast model to deliver products that people wanted really quickly,” Cole says on founder Ben Francis.

How is Gym Shark at an advantage over major players?

Cole says from day one, they don’t have big incumbent systems like a Reebok or like a Nike, so that’s a real advantage for them.

“I think there’s this huge amount of growth in their business,” he said.

“So direct to consumer, great influence and marketing campaigns, or young CEOs or young founders of startup, handing it over to a more mature CEO to really grow the brand. While he did an apprenticeship. He’s now taken back over as the CEO of Gym Shark.”

The company is based in Birmingham in the UK, it’s got over a billion dollar valuation.

“So it’s one of the first to emerge in that really sort of duopoly market, between Nike and Adidas”

Adidas offloading Reebok?

German sportswear giant Adidas has agreed to sell the struggling Reebok brand after buying the company in 2006.

The new owner is US company Authentic Brands Group who bought the Reebok brand for 2.1 billion euros ($US2.5 billion).

In February this year Adidas announced that it would offload the brand after struggling to lift its fortunes.

Adidas CEO said “Reebok has been a valued part of adidas, and we are grateful for the contributions the brand and the team behind it have made to our company,”

Authentic Brands Group owns a number of well known names including Fashion retailers JCPenney, Forever21 and Brooks Brothers, as well as the publication Sports Illustrated.

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Gold prices soar to $4,000 an ounce milestone

Gold prices soar to $4,000 an ounce amid investor panic over dollar weakness and economic uncertainty

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Gold prices soar to $4,000 an ounce amid investor panic over dollar weakness and economic uncertainty

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In Short:
– Gold prices reached $4,000 per ounce due to a declining dollar and economic uncertainties.
– Investors are advised to be cautious as prices near $4,000 may lead to potential market corrections.
Gold prices reached $4,000 per ounce for the first time on Tuesday as investors sought refuge from a declining dollar, geopolitical tensions, economic insecurity, and persistent inflation.Gold futures closed at a record $4,004.40, peaking at $4,014.60 during the day.

Prices have risen about 50% this year, influenced by a 10% drop in the U.S. dollar index and shifts in trade policies under President Donald Trump.

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Central banks and retail investors are increasingly purchasing gold.

Countries like China are moving away from U.S. Treasurys after significant sanctions imposed on Russia due to the Ukraine invasion in 2022. Retail investors desire protection from inflation.

The surge in gold prices followed the Federal Reserve’s interest rate cut in September, making short-term debt instruments less appealing. The expectation is for two further rate reductions by year-end, with the Fed’s next meeting scheduled for October 29.

Market Caution

Bank of America has recommended a cautious approach towards gold as prices near $4,000, warning of potential “uptrend exhaustion” that could result in a market correction in the fourth quarter.

Investors should remain vigilant regarding gold investments, as potential price consolidations may occur.


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International brands adapt strategies to reach Chinese consumers

International brands adapt strategies to engage Chinese consumers through localisation, data insights, and cultural integration amidst market challenges

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International brands adapt strategies to engage Chinese consumers through localisation, data insights, and cultural integration amidst market challenges

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In Short:
– U.S. and European brands are refining strategies to engage Chinese consumers despite economic slowdown.
– Localisation and consumer data are crucial for successful market entry and product development in China.
China’s economic slowdown has not deterred U.S. and European brands from redefining strategies to engage Chinese consumers.

The nation remains an enticing market, prompting companies to innovate amid rising local competition.Kraft Heinz, for example, has enlisted a local agency to enhance its ketchup sales, utilising promotional campaigns that resonate culturally, such as marketing ketchup in stir-fried egg dishes. Competition in this market is dynamic, with shifts in consumer behaviour evident over time.

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Brands, including Starbucks and Lululemon, demonstrate that successful entry often hinges on localisation.

Effective international marketing strategies dedicate significant resources to content-first campaigns, tailoring products to local preferences. Under Armour’s approach features affordable product lines and community-building through livestreams.

Foreign investment remains robust in China’s evolving market, with brands adapting to new social commerce norms exemplified by platforms like Douyin. The shift presents unique challenges requiring comprehensive strategies, which can quickly yield substantial sales benefits.

Data Utilisation

Access to consumer data is critical for brands navigating the Chinese market. E-commerce platforms like Alibaba provide detailed consumer insights, allowing companies to innovate based on market needs. An example is Perfect Diary, a makeup brand, which successfully developed targeted products for price-sensitive consumers.

With the recent iPhone 17 launch, JD.com reported strong preorder volumes, highlighting the relevance of tailored features in attracting local interest. Companies that establish local R&D facilities gain a competitive edge by developing products that align with local tastes swiftly.

Cultural engagement is paramount for brands aiming to resonate with Chinese consumers.

Collaborations with local artisans signify a deeper cultural integration. Despite market challenges, innovative store designs, like LVMH’s new Shanghai location, reflect a blend of heritage and modern consumer values.


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How do banks assess you for a home loan?

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Ama Samarasinghe, RMIT University

Navigating the money side of buying a home can be daunting – especially if it’s your first time.

Unless you’ve recently come into a small fortune, you’ll need to have saved a deposit and take out a home loan.

That means engaging with the world of banks and mortgage brokers, and grappling with what might be intimidating-sounding jargon – terms like “pre-approval”, “offset accounts” and “serviceability buffers”.

Here’s a general guide to some of the essential steps: how to figure out what you can afford, how the loan process works, and some key things to watch out for before taking the plunge.

How much can you afford?

Taking out a home loan means you’ll be required to make regular repayments over many years. So, a bank or other lender will first want to make sure you can afford them.


This article is part of The Conversation’s series on buying a first home.

We’ve asked experts to unpack some of the biggest topics for first-home buyers to consider – from working out what’s affordable and beginning the search, to knowing your rights when inspecting a property and making an offer.


It’s important to understand the difference between borrowing capacity and affordability.

Your borrowing capacity is the amount a lender is willing to offer you, based on your income and debts, and their own stress tests. Affordability, on the other hand, is about you – your lifestyle, choices and actual spending patterns.

These two things are related but don’t always align, so it’s important to factor affordability into your decision. Being clear on both helps you avoid taking on more debt than you can comfortably manage.

Doing your own calculations first

It’s a good idea to start with your own numbers. List all your household expenses over at least the past six months – everything from groceries to streaming subscriptions – and work out the monthly average.

Streaming apps on a smart TV
Monthly subscriptions – such as streaming services – can have an impact on borrowing power.
Oscar Nord/Unsplash

After setting aside some room for savings and unexpected costs, the remainder gives you an indication of what could be available for mortgage repayments.

As a rule of thumb, many suggest keeping repayments to no more than about 30% of your after-tax income.

Here are a few tips to avoid mortgage stress:

  • Budget for reality, not hope. Don’t assume you’ll slash spending just because you’ve bought a home.
  • Stress-test your budget. Could you still make the repayments if your interest rate rose by 0.25–0.5%? What if it rose by 1-2%?
  • Don’t forget the extra costs that come up with home ownership. Factor in insurance, council rates and higher utility bills in a larger home.

How much will the bank lend you?

Your borrowing power depends mainly on:

  • household income
  • living expenses and debts (credit cards, car loans, buy-now-pay-later arrangements)
  • number of financial dependants.

Most banks have online calculators in their banking apps to check your borrowing capacity. The Australian Securities and Investments Commission (ASIC)’s Moneysmart site also provides calculators for borrowing and repayments.

Lenders are also required by law to check a borrower could still afford repayments if interest rates rose by a certain amount. This “serviceability buffer” is currently three percentage points.

Pre-approval doesn’t guarantee a loan

Getting pre-approval means a lender has reviewed your finances and indicates they’re willing, in principle, to lend you up to a certain amount.

But it isn’t a binding contract. You’re not locked into taking the loan, and the lender isn’t legally bound to provide it.

Still, getting pre-approval can have some benefits, including:

  • giving you confidence about your borrowing capacity
  • helping set realistic price limits and narrowing a property search
  • signalling to real estate agents and sellers that you’re a serious buyer, which can make you more competitive in a hot market.

At auctions, pre-approval is especially important. Once the hammer falls, the sale is binding – there’s no cooling-off period and no finance clause.

If you don’t have pre-approval in place, you could win the bid but may be unable to secure finance, leaving you at risk of losing your deposit.

Different types of loan

One of the first decisions you’ll face is whether to go with a principal and interest loan or an interest-only loan.

Principal and interest is the standard choice. Each repayment reduces both your loan balance and the interest owed. Most first-home buyers opt for this option because it steadily pays down the debt.

Interest-only loans mean that for an agreed period (say five years), you only cover the interest. Repayments are lower during that time, but the loan balance itself doesn’t shrink.

To illustrate, if you took out a $200,000 interest-only loan at 5% for five years, you’d pay $10,000 a year in interest. But at the end of the five years, you would still owe the full $200,000.

Interest-only loans can make sense for some investors focused on cash flow, but they’re far less common for first-home buyers.

Finding a loan

There are many ways to find a loan that suits your needs. You can compare products directly with lenders, use comparison sites, or go through a mortgage broker.

Mortgage brokers compare loans on your behalf and are often paid a commission by the lender, meaning you aren’t directly charged a fee.

It’s important to make sure they’re licensed (check ASIC’s professional register), reputable, and – if possible – recommended by family or friends.

A good broker will break down fees, features and hidden costs so you’re comparing more than just the interest rate. Before you sit down with a broker, think about what matters most to you: getting the lowest cost loan, or flexibility through features?

Take offset accounts as an example, where savings can reduce interest on the loan. An offset is a transaction account linked to your loan. If you owe $450,000 but keep $30,000 in the offset, you’ll only pay interest on $420,000.

Another common feature is called a redraw facility. This lets you make extra repayments (thus reducing the amount of interest you pay) and withdraw them later if needed.


Disclaimer: This article provides general information only and does not take into account your personal objectives, financial situation, or needs. It is not intended as financial advice. All investments carry risk.The Conversation

Ama Samarasinghe, Lecturer, Financial Planning and Tax, RMIT University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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