Swedish climate activist Greta Thunberg has used an interview with Vogue Scandinavia to call out fashion brands that label themselves as “sustainable”
In the interview, Thunberg says that clothing brands need to take more responsibility for the environmental impacts that the production and distribution of their products has.
The fashion industry is a huge contributor to the climate-and ecological emergency, not to mention its impact on the countless workers and communities who are being exploited around the world in order for some to enjoy fast fashion that many treat as disposables. 1/3 pic.twitter.com/pZirCE1uci
It follows the activist posting a tweet that accuses some brands of “greenwashing” whereby they produce ads that make consumers think their products are sustainable.
Many make it look as if the fashion industry is starting to take responsibility, spending fantasy amounts on campaigns portraying themselves as ”sustainable”, ”ethical”, ”green”, ”climate neutral” or ”fair”. But let’s be clear: This is almost never anything but pure greenwash.2/3