Fake reviews, positive and negative can cripple brand integrity
Authentic content creation continues to be one of the main ways that brands are connecting with customers online. With Australian business witnessing the damage that fake reviews are having, as some companies commit to writing their own positive content to generate sales.
Kate Musgrove is the Managing Director for Bazaarvoice in the Asia Pacific region and highlights the damage that fake positive reviews can have on brand loyalty.
Business owners seeking a solid understanding of customer expectation in today’s digital world are starting to understand the difference between what brings active engagement or complete disregard.
